Aweber is a service provider that helps online entrepreneurs keeps in touch with their subscribers.
The email marketing provider enables users to use Autoresponders for email marketing campaigns.
Advertising your online business is a costly venture, you; therefore, target prospective clients but have no way of knowing whether they are interested in your product or services.
More like wishful thinking where you conceive a belief without evidence that your prospects are interested in what you offer.
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Aweber, therefore, enables you to keep in touch with clients that are interested in your products and services. And you can organize a list of subscribers that you have gained via your landing page or website and prepare personalized emails.
The service provider ensures that you have evidence that your clients are interested in your services via the opt-in email option on your website
Aweber Review By Experts & Users
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15 Aweber Pros or Advantages
1. Integrations
One of the easiest ways of selling your products and services is via a webinar, the feature also enables you to grow your lists, though many people think it is a traditional method, email marketing service provides are still including them as part of integrations.
Aweber, for example, provides it for its users who can use it to manage registrations, generate reports and conduct polls.
Another integration is the PayPal payment feature, many online marketers and e-commerce sites have integrated the feature to enable them to accept payment from their customers around the Globe.
PayPal is also available in Aweber, where you have the option of inviting your customers to your email lists but only after you have synched PayPal with your Aweber account.
Other integrated features include Drupal; the Raven tools that will help manage and monitor your online marketing campaigns. Users can also access the AppDrag which helps a user create a website that matches their brand and style without having any coding knowledge.
2. Subscriber segmenting
As a method of email marketing, subscriber segmenting allows users to send relevant emails to your interested clients. Targeted emails have been determined to increase a user’s Return On Investment (ROI).
Aweber, therefore, enables you to send educational email courses, you can also send an email with an incentive, and this option can be accessed in your sign-up form.
When making the form you could include the option where your visitors can fill in their birth months, then you will set up custom fields to apply a tag regarding their selection.
You can send them an email with a birthday gift to the group of tagged subscribers. You are also allowed to send webinar emails and do a little clean up by removing the unengaged subscribers.
3. Email Analytics
The Aweber’s Email Web Analytics allows users to use their own domains for click tracking URLs, and they can track the page views that a subscriber makes on other pages within their site.
Also, a user can track their sales revenue, which is tied to their subscribers. Lastly, they can segment their subscribers and send them emails based on their sales revenue.
The service provider also boasts of a team of email marketing experts, who will help you out with any email marketing problem that you might be experiencing.
4. Aweber Stats App
The email marketing service provider has made their users work easy via the Stats app and now they can keep tabs on their subscribers by finding out when they signed up and their progress by how they have been interacting with the emails.
Users can also stay on track with their email marketing from anywhere.
5. Support
Aweber runs a responsive support service that runs 24 hours a day and every day. The service also works for holidays. So you don’t need to worry about anything.
Users who work at night can also contact them anytime for any help.
Account-holders who need help within the specified time limits don’t have to worry about paying for the calls because as it is toll-free and they have even provided an international line to their users.
A chat and email mode of communicating for those who don’t want to use their toll-free phone services.
6. Behavior-Based Automation
Sometimes, email campaigns don’t do as well as they could because they are not sent at the most optimal moments.
Aweber’s email automation circumvents this, as it allows you to automatically send messages based on assigned triggers.
This creates a targeted campaign workflow that tailors your campaigns based on the messages that subscribers open and the links that they click on.
Of course, the ability to send more relevant correspondence is conducive to a greater number of conversions and the creation of customer advocates.
This is an advanced automation tactic packaged into a simple implementation plan.
7. Informative Blog
Aweber has a well-populated blog to provide you with a wealth of information to take your email marketing prowess to the next level.
The massive and well-informed Aweber community consists of various professionals, such as social media marketers and content specialists.
Diverse posts are published on a variety of topics that are intended to teach you new concepts and to help you improve in the areas that you are already familiar with.
The blog is consistently updated, and there is no shortage of tips that are dedicated to helping you always stay ahead of the curve.
8. Customer Referral Benefit
The email marketing platform is dedicated to helping you to increase and maintain conversions, which results in a steady income. However, that’s not the only way for you to earn with Aweber.
Thanks to the customer referral program, you can become an affiliate of the site, and earn by helping others to discover the service.
The process is very simple. When you sign up as an Aweber advocate, you are assigned an ID.
Once a new customer registers with your unique link, you stand to earn a referral bonus. Note that you also earn from their recurring payments.
9. Free Trial
As good as a service provider may make its service sound, the possibility exists that the said service simply doesn’t live up to the hype.
Software systems are notorious for this, which is the reason that potential customers prefer to get a test run on before they commit to making a purchase.
Aweber offers a 30-day free trial for potential customers.
If you are interested in the email marketing platform, but you’re not sure that you want to buy it, this is the way to experience the pure joy that the current crop of Aweber customers already does.
10. Email Deliverability Guarantee
One of the biggest ways for a marketing effort to fail is for the message to not reach the intended audience.
There is a lot of bulk message sending involved in email marketing, and this can cause a dangerous problem for your campaigns.
If a service provider uses a third-party solution, it is very likely that many or all your campaign messages end up in junk folders.
Aweber handles its own email delivery system, which ensures that the message gets delivered to each inbox.
This also reduces the risk of your being blacklisted for sending out too many messages.
11. Aweber Knowledge Base
If you ever have any concerns caused by your being unsure about anything related to Aweber, there is an extensive knowledge base that you can tap into.
The coverage is comprehensive, as there are various categories that the blocks of information fall under.
Any question that you may have about the platform’s workflow, functionality, or even how to use it, can likely be answered with the vast array of information provided.
Note that this knowledge base is periodically updated to ensure that customers like yourself have as much information as possible at their fingertips.
12. System Status Monitoring
Dealing with technology teaches you that you should never expect systems to always be stable.
Though Aweber is well-designed, it sits on a variety of components that may not always work in the most efficient way. in fact, you may find that things are not working at all.
Aweber does not practice keeping its customers in the dark, and so there is a monitor built into the site for the various services that needs to be working.
You can view this at any time to help you determine if an experience you have is related to an outage.
13. Visual Learning Support
Even a system that is as intuitive as Aweber is, requires that users learn it before they start using it properly.
While the knowledge base can help you to answer specific questions, learning the site and the various functionality options should be done with Aweber’s video learning module.
All the videos that you need to take you from beginner to expert are present, and they are well categorized for your review.
Even if you are not completely a visual learner, the engaging teaching style is sure to get the information across to you well.
14. Template Creation
You cannot have an email marketing campaign effort that is devoid of an identifiable brand identity. You could try to pull it off, but the chances are that your efforts would be for naught.
The creation of an attractive campaign aesthetic that complements your brand identity can be a daunting task.
Therefore, Aweber takes some of the burden away by providing you with a template functionality.
Not only can you choose from the templates that are available, but you can also customize them as desired. Not having to start from scratch is completely worth it.
15. #Aweberhour
Just when you think that Aweber has revealed all its sources of information, #Awberhour comes into the mix. This is the platform’s way of tapping into the wider community around the world.
From the site, you can click on the hashtag and see various discussions from community members around the world.
While it may not be officially provided by Aweber, this is by far the largest source of information available.
While the discussions may be specific to Aweber, much of the information is general purpose, and it applies to the idea of email marketing.
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Quick Pros & Cons
Pros
- Intuitive drag and drop builder
- Fairly priced
- Responsive support service
- Offers users a 30day free trial to see if the service suits them
Cons
- The strict spam policy makes it hard for users to add contacts that have not sent a subscription confirmation
- Impossible to import contact list from other subscribers
Who are the users of Aweber?
Bloggers
A blog is a channel by which you promote your service or business; you can also offer informative tips on various issues such as health or finance. The big question, however, is how do you know your blog is performing well or poorly.
Bloggers under Aweber have an opt-in form which users use to subscribe to their mailing list. This form will let you know if you are gaining sign-ups or if you are not attracting any via the split-testing opt-in-forms.
You might think that the arrangement of information on your form works but with the application of scientific knowledge, you will find out what works and learn the nature of your visitors.
Therefore, to ensure that your future blog attracts sign-ups, create two sign-up forms and arrange details differently in each of them and split test to see which of the forms attracts the most sign-ups.
You can also send three broadcast messages; allocate each a different sending time and then compare the click rates and determine the time of day that you will communicate with your subscribers.
Aweber allows bloggers to send their users automatically generated follow up emails. So when a visitor signs up to your mailing lists you know you have hooked them.
Now you have to initiate the line and this you will achieve by starting conversations such as sending them a free e-book or restating the points that got them hooked earlier but be sure to keep them brief and polite.
The sinker here is establishing a connection with your subscriber after bringing them back to your blog and having your call to action generate your income. The hook, line, and sinker strategy have to provide a visitor with context and value.
Most importantly is that after they start purchasing your products or services you want to keep the communication channel going by sending a thank you email.
As a blogger, you might also want to get rid of the unresponsive emails and create space for new ones, but doing it yourself is not an option because you most likely will make mistakes.
The Aweber support staff is always at your beck and call, they will remove the unresponsive subscribers from your site, giving you a chance to optimize for conversions.
Business people
Both big and small businesses need Aweber, Why?
Because while running your online business you want to make sure that the marketing emails you send are reaching the right customers.
This, therefore, means that your emails may be deleted or end up in a spam folder, and this is where the email marketing service provider comes in.
If your email marketing does not comply with the data and privacy protection rules your online business will have a short lifespan.
However, Aweber has zero-tolerance for spammers and their strict policies comply with the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act.
The act attracts penalties of up to $16,000 for every violation and requires for commercial messages to give recipients the right to stop you from mailing them.
Therefore, each marketing email that you send to your customers “must” have an opt-out option that customers can opt-out from all your future mailings.
Business people using the Aweber email marketing service can carry out an analysis to see which of their clients opened and the ones that didn’t open their emails.
The analytics feature will, therefore; help them focus on emails and subscribers that attract conversions.
Entrepreneurs can also maximize their services with information from the graphs that record the daily, weekly and monthly subscriber growth in their websites.
This feature will put them in a better position to decide whether the product or service they are offering is making sales or whether they need to innovate or change the business altogether.
Lastly, the provision of integration features allows business people to further advertise their products and services by sharing links to their messages on social networking platforms such as Facebook and Twitter.
In addition, they can also use the Facebook forms on their Facebook pages to gain potential clients.
Is Aweber easy to use?
Being an Email Marketing service Aweber has scaled up its services and taken its users to the next level. Did you know that your visitors or subscribers can leave you a review, answer a survey question and even RSVP to an event inside your mail? Well, this new feature has been enabled by the AMP for email.
Another new amazing feature that Aweber provides for its users is the ability to split test your emails. As you grow your subscriber list you will want to send the best emails. You can, therefore, split test them and send the best one to your mailing list.
You can also manage a number of subscribers; since the analytics feature helps you to develop your customer’s persona.
Aweber also enables you to use tags and then apply labels to the list of your subscribers and group them by their interest. This makes it easy when sending out marketing emails as you will be able to customize to match your subscriber’s needs.
Enough with the new email marketing tips from Aweber, let us now find out if the email marketing service provider is really easy to use. Aweber has very easy to use drag and drop features, first there is the drag and drop editor that has over 700 templates, which are also mobile responsive.
The Aweber editor allows a user to simply click and drag a block for the element that they want to place in their messages.
However, if you are having doubts about how to drag and drop the blocks and what each of them does you can visit their knowledgebase.
You can also access the easy to use email feature and here you will use the Autoresponders, which will deliver messages to your new subscribers. You can even track the performance of your email marketing campaigns and schedule the sending of emails for a later time.
When you come up with an informative blog post it is normal to want it to go viral, you will, therefore, use the Aweber email newsletters feature that will automatically create emails for the new blog post. And then use the drag and drop editor for the email Automation feature that will enable you to create an automated email sequence.
Online business people and bloggers can optimize their marketing funnel by using the drag and drop campaign editor to build email automation flows. The feature enables you to trigger campaigns and tag your subscribers with regard to the emails and the links that they open.
Aweber provides its users with sign-up forms for collecting subscribers, and the best part is that the forms are mobile responsive.
Therefore, your users don’t necessarily have to be on their desktops to subscribe to your email list. There is also the option of double opt-in where you can request your visitors to confirm their subscription after opting in.
Even more interesting is that you can transfer your subscribers to Aweber without bothering your clients by asking them to opt-in again.
Subscribers’ opting out is a nightmare of its own, therefore, it might be hard for you to start asking your subscribers again if they want to continue receiving your mails. And live through the fear of them opting out.
The Aweber easy to use “Team Hub” icon enables a user to add the number of users of their account up to three, to which you can assign them three roles depending on the levels of their access.
Important to note is that only the owner can access everything and is allowed to invite new users. Other team members can access the account but they cannot manage users, neither can they view or edit the billing information.
Pricing plan and options
Aweber pricing plan differs by the number of subscribers; however, all the users get access to all the services, which are Analytics, Segmenting, Automation, unlimited emails, sign-up forms and 6,000 stock photos not forgetting the educational resources among others.
Before you purchase any plan, you can first use the 30day free trial, which also gives you access to all the features.
At $19/m you are allowed to host at least 500 subscribers, however, you need to remember that if you utilize all of the available marketing features your list might grow exponentially demanding the $29/m plan that can hold up to 2500 subscribers.
For 5000 subscribers you will pay $49/m and $69/m for 10,000 subscribers. The highest plan goes for $149/m with a capacity of 25,000 subscribers.
If your account gets more than 25000 subscribers then you will be given a quote, the billing options are not fixed and users can pay for them either annually or quarterly.
Aweber users can change their billing plans later if they feel it doesn’t suit them anymore through the control panel. The email marketing service provider does not have any hidden or extra charges after ordering the first free plan.
Benefits of Email Marketing
Before we talk about the importance of using Aweber as your email marketing service provider let us find out the benefits attached therein when you use the service.
Many entrepreneurs have turned to digital marketing besides having physical stores while others exclusively operate online stores.
Now, most probably the services or products that you offer are offered by a million other online merchants, which is good because you will be encouraged to go out of your way to satisfy your customers.
One of the ways of promoting your product to a larger audience is via email marketing; the ripple effect caused by this service will lead to conversions.
Aweber, therefore, gives you a 30day free trial to test out their services by running your business or blog with access to email creating and automation tools.
Now that you can start your email marketing campaign, you stand a chance of attracting new customers because when your email is forwarded to many people, you gain followers who are interested in your product or serviced and will later convert to customers.
Let’s say for example you have just released a new product in the market and need to promote it, how can email marketing assist you?
First, you will provide a link to the product and then use the evidence of your past transaction to build confidence and earn the trust of your customers.
Now that you have your clients you can then influence them to purchase your products, after which you will work on nurturing your customer relationship by being social and honest.
Also by employing the use of analytics to develop your customer’s personas, will enable you to provide customized services and products.
A customer’s persona also enables you to create personalized emails with information that interests them, so you will not be sending them a lot of junk emails.
Another benefit of email marketing is that you can design your message without distorting the meaning, by using attached files, graphics or just plain text that will also help you appeal to your customers.
Aweber allows you to come up with an email marketing list of people who are interested in your products and services.
You can, therefore, be sure of how many people are interested in your services and come up with other methods of marketing your business or blog. In addition, you will also be better placed to solve your client’s problem.
People don’t really have the time to stand and look at a billboard or take a long look at an advertisement in the newspaper.
They always brush through because they are rushing somewhere or just flipping the pages to see if there is an interesting topic. With email marketing, however, your customers will read the mail in their free time and digest every detail.
Clients can also opt-out or subscribe to a different service or product from you. Email marketing also lets you warm up to your clients.
What happens is that via automation, clients can receive emails with regard to the action that they performed on your website.
You can, therefore, send them a welcome or a promo email, invite them to a sale, run a competition or give them free samples.
Users should, however, be keen to create their emails that do not include spam keywords in the subject heading, which can be easily filtered out by the email software and the internet service providers. Such keywords include “Click here” or “Free.”
Also, emails that have many images within them might take long to load, which will end up making your visitors and potential clients lose interest. Therefore, do not include very large files in your mails. Lastly ensure that the design of your email enables it to appear as it should in different email providers and devices.
Final thought
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Company Details
Source: https://www.crunchbase.com/organization/aweber-communications
How disappointing can it be to have your account penalized because of not adhering to the policies of CAN-SPAM?
Aweber is your go-to email marketing campaign provider because you don’t have to worry about the policies as they sure do comply.
Their builder is also quite intuitive offering a number of significant features, including a mobile responsive template.
Beginners can access the knowledge base to help understand what each icon stands for and how they can use them. The split testing feature enables users to select the best converting email and opt-in forms.
It’s good that Aweber has no hidden fees. This is good news for any potential client. But I wish Aweber had full 24/7 support and not just certain times of the day. That may turn off some people especially from different time zones.
Got 30 day free trial service & used them as a reviewer i am saying they are awesome. The 30 day free trial is very much welcome. It’s always good to be able to try out a service before fully committing to it.
The over 6000 stock photos and educational resources that come with Aweber are great bonus features. I wouldn’t mind recommend their service to everyone. Aweber is my favorite email marketing service provider.
I like that Aweber provides an option to send webinar emails. Not many services provide this so it’s pretty impressive.
Never though about any other email provider after using Aweber. With awesome features such as email analytics Aweber really does stand out. I wouldn’t hesitate to recommend Aweber.
The stats app is such a cool feature from Aweber. It makes it possible to analyze in detail the statistics you get from your subscribers. There is too much cool features to use with Aweber.
I really like the ability to split test emails offered by Aweber. They are okay service. Recommend to all peoples.
I like how Aweber helps the business people to find out the real interests of the prospects. Also, the fact that the emails can be personalized makes it a great tool to increase sales.
One outstanding feature of Aweber is that of integrations. It can be used to do a lot of other things than just informing subscribers. Aweber is one of my favorite email marketing service provider.
What’s the essence of a business or blog if the targeted audience don’t get updated with the right information at the right time. Get this done with Aweber. They are good on Email marketing, product advertisement with integration to social media. Seriously Aweber is worth using.
Who they are? The short answer is they are cheater. Totally worst service at that price . Never recommended to use them.
For me, Aweber is quite worth using. So far it’s easy to use and I’m not having any troubles using it. Thank you for the amazing review by the way.
Aweber is the go to platform for everyone that want to be in line with their clients and subscribers. The policies are simple and the platform easy to use.
Aweber is great at this price. I first started with ConvertKit then moved to Aweber. It is always a welcomed idea to always keep in touch with your subscribers. So to successfully do this use Aweber and see a great difference.
I am using this service for a good while and this review still thought me a thing or two as it explains features I Do not even know. such as the spam policy as I do not do that myself. Comprehensive review to say the least.
Advertising your small business or site by gulp some amount of money and as such going the more affordable way is better. Use Aweber mail campaign service at a reduced cost.
I am entrepreneur & using Aweber from long time to promote my service & their inbox delivery rate is very good. Online entrepreneurs should take advantage of aweber email marketing service and get all the information they have across to their clients and customers for quick turnover.
Aweber is very easy to use. You can even play around with the platform and get ahead start. Slit testing is another feature that I am using. Really great
Integrated features allows business owners to advertise their products. Through links on their social media networks. that’s a good business platform.
Targeted emails help increase ROIs on this platform & Aweber has proved that. That is one kinda tweat any user will love to do. Thanks
I know lot of about e-mail marketing service provider. But Aweber is very good & useful for email marketing. They helped me lot while i moved from convertkit to aweber. Also thanks for posting the importance of e-mail marketing and how we can take advantage of Aweber.
Autoresponder provided by this site help one set things up and get things done appropriately. If anyone needs the right action from clients then this service will grant that.
The mailing list is a good thing but in my opinion should be the last thing. Rather than focusing on this improve your work and quality is much better before this one. It can be on standby if everything is in place.
Thank you for the very detailed review of Aweber Neeraj. But they are fraud company i lost too much money. Don’t trust them guys use any other email service provider all are better than Aweber. Don’t try Aweber.
I don’t like the idea that with Aweber it is impossible to import a contact list from other subscribers. I hope they change this in the future.
I am impressed by the many integrations in Aweber such as Drupal. It really makes Aweber stand out.
The webinar feature incorporated into Aweber can be super helpful. It is a very powerful tool when it comes to marketing.
This is prominently an auto responder, Perfect for bulk mailings and email marketing I should say. This really shines in the shotgun approach of things, Meaning targeting a group of people at ones. The only downside is it does not come free unlike similar tools that are out there.
The ability of visitors or subscribers to leave an RSVP and even answer survey questions is a lovely feature that a lot of people could find useful. I recommend Aweber highly especially to marketers.
The analytics feature offered by Aweber is a very handy tool. With it you can analyze data from your subscribers and use the information to make your marketing even more effective.
Aweber is very convenient for business people. It ensures that all marketing emails are reaching the target market.
The good thing about Aweber is that they get rid of unresponsive subscribers for you. This ensures that you always have subscribers that are willing to engage with you.
Only i can say good service. I am Aweber’s happy cuscomer. Its quite a good service. Its helps to make sure every mail gets to the right audience.
Aweber’s support for follow up emails to subscribers is very helpful for bloggers. It halps a lot in retaining subscribers and clients.
Aweber is a great service provider ideal for creating engagements with subscribers. It is perfect for entrepreneurs.
Very useful for blog owners. All the features of this service are what bloggers need to make their site be responsive and functional. Lovely service.
Aweber service enabling users meet with customers easier and faster. I hope bloggers that needs this service see this review.
I am big fan of Aweber.. It’s good that Aweber have an active and responsive customer care..that’s one thing that can attract new customers. Nice one.
Aweber allowing users to come up with list of customers that might be interested in you work is pleasing and I think this will make mailing the right person faster and easier. Thumbs up, this I love
Having hard time to work at night for night users isn’t too good. Am more active on my blog at night. Email support alone can’t satisfy me. That’s why i am using Aweber they have too much features. That saved lot of mine time.
They never disappointed me from 4 years. Features like drag and drop builder and email analytics make this platform awesome. I like aweber it’s much better than GetResponse & ConvertKit.
Nothing got any problem with Aweber till now. Also Aweber is cool with the drag and drop builder. I love that feature.
I have this system and used it for my business. Granted this is just an auto responder for me. IT is nice to know that it has more features other than what I know. Good review.
Aweber support system is as strong as its service delivery. They pride themselves in giving their customers the very best of service.
This is an excellent email marketing service site that will help the entrepreneur reach their customers as soon as possible about their products and other things.
I am CEO of myself in marketing and advertising. I don’t think I will ever have changed autoresponder. I have tried GetResponse and others, they are also awesome and fantastic, but I enjoy the simplicity of Aweber so I see no reason why I should change or will ever change.
I have used Aweber times without number. For easy to user e-mail marketing platform, Aweber is the best as far as I am concerned. They also provider autoresponder for digital marketing/affiliate marketing professionals. They are good to use.
Bloggers and business people should take advantage of this service and maybe start with the trail period of 30:days to see how effective they can be. My experience is very good with them.
The benefits of using Aweber marketing is their pricing are quite affordable and provide great service to it’s costumer. Company are enormous from this reviews
Email marketing is clearly a great way to promote the brand and products of my virtual store, Aweber is wonderful provider of service for that purpose.
Aweber allow you to send educational materials making it draw more traffic to your site & that is awesome. Coupled with the security and reasonable price.
The only reason I am using aweber is because of its ease of usage. Thanks a lot to their support team..
Aweber E-mail marketing is one of the best way people promote their products. It’s a lifesaver for a lot of business people..
I know that email marketing is a solid marketing strategy. Aweber is the king in this field. Thanks Neeraj for this review.