Before I give you the lowdown on how you can get a great deal on an SEO tool (with an exclusive SEMrush promo code of course), I need to tell you something important.
Something that could potentially turn your zero net-worth websites into a stable source of income.
SEMrush The King of SEO Tools
Content may be king, but without keyword research, you’re basically letting all your hard work go down the drain.
Think about this for a second. Of more than 700 million websites that are online today, only a few are earning a decent revenue.
According to Marketing Grader, almost 28% of the websites they have analyzed received a grade of 60 and above. This means that 72% of the websites online are failing to attract an audience or converting any leads.
Every day, countless websites are dying a slow, painful death, together with their owners’ dreams and ambitions.
So, why are websites falling short?
For expert marketers, it’s a matter of keeping up with the changing times.
Websites have been around for a few decades now, but a majority of them still adhere to outdated standards.
Before Google brought down the hammer on spammy websites with its algorithm updates, all it took to rank on the SERPs was content.
It didn’t matter if the content sucked or made sense, if Google crawled the keyword, it would show the website on the Search Engine Results Page.
Say what you want about Google, but their algorithm changes actually made the internet a better place to spend time in.
Once Google unleashed Panda, Penguin, and Hummingbird on to the internet, it became easier for all of us to access information.
Google made sure that we found exactly what it was we’re looking for every time a keyword was typed into the search bar.
If you try searching for “unicorn pen” right now, the first few results are guaranteed to be links to shop listings of websites that sell unicorn pens. Why?
Because Google figures that you’re searching for a unicorn pen with the intention of buying one.
So, it’s not enough to have a live website, you need to have a website that can easily be found by your target audience.
And in order to be found, you need to choose and integrate the right keywords into your SEO and content strategy.
A good website always has an equal balance between function and design.
Whether you’re building an online portfolio to boost your credibility as an influencer or creating an e-commerce website to sell your handmade goods, your website should serve a primary purpose.
And that is to offer something valuable to your target audience.
Why you need to learn SEO
SEO or Search Engine Optimization is a brutal sport. It’s so brutal that few website owners bothered to learn it.
Because of the technical know-how and the tedious workload that’s connected to it, many people try to pretend that it doesn’t exist.
They go on their daily routine, hoping for their website to get a few good leads without putting in any real work.
Anything worth having is worth working for. If you’re serious about getting your website off the ground, then you need to look at SEO as a long-term investment.
It’s not something that you can start doing right now to see a quick jump in your SERPs the next day.
No, it’s a steady, and sometimes painstakingly slow process that will make you rethink your life choices.
But it’s also a process that will amaze you with its potential to earn you a massive income once the pace picks up.
No matter what your niche is, SEO plays a crucial role in your digital marketing efforts because you simply can’t have one without the other.
Many people make the costly mistake of choosing only one and wondering why their websites aren’t ranking after a while.
Sure, you can launch a few social media marketing campaigns without thinking about SEO and still see a sale or two.
But if you want to get the best results for the limited time and budget that you have, SEO is the best way to go, SEO knowledge is what will set you apart from the millions of website owners out there who are trying to cope with the slow painful death of their websites.
How does SEO work?
Making money online is getting more and more complicated but if anything, this should motivate you more to study SEO.
Bulking up on your SEO skills will not only help you get the best results for your marketing campaigns, but it will also give you a bird’s eye view of how everything (keywords, blog content, social proof etc.) is connected in digital marketing.
But before we go any further, here’s a friendly reminder: SEO is not for the fainthearted so be ready to unlearn everything you thought you knew about managing a website.
Now, on to the basics of SEO
Since content has always been one of the pillars of SEO, Websites that have relevant and optimized content always win.
But no matter how amazing or life-changing your content is, it will not appear on the SERPs if you don’t optimize them with the right keywords.
This means using keywords in the right context, adding secondary keywords, and including important keywords in Titles, ALT attributes, meta descriptions, URLs, and even H1 tags.
Backlinks still tell Google how important or credible a website is. Even in the earlier days of SEO, links are one of the key indicators of a website’s standing.
The more links you acquire, the higher your chance to rank in the SERPs. But be warned, not all links are made equal.
Google will only keep account of links from high-quality and relevant sites.
Try to cheat the system by buying links from link factories and you risk getting your website penalized.
Even though some SEO experts choose to avoid dealing with UX, the user experience still affects how a website ranks on the search engines.
Unfortunately, UX is dependent on too many factors so measuring its KPIs can be tricky.
But if you want to improve your SEO game, you definitely need to master UX.
One of the first things that you can do is improve your site’s framework. You want to make sure that search engines can crawl every single page on your website.
Already feeling a bit overwhelmed by the immense amount of work?
And that’s barely scratching the surface!
While it’s possible to optimize your website manually, using the right toolkit will help you execute your marketing tasks faster and better.
How does SEMrush fit in the picture?
With knowledge and the right tools, it’s only a matter of time before you see your website in the top 20 results.
But if you’re serious about monetizing your website and making your online presence known, you need an all-in-one marketing tool that will do the heavy lifting for you.
Can you imagine tracking all your keywords manually on Google?
You would type the term in the search bar and scroll through one page after the other until you found your website. While this process gets the job done, at some point you’ll realize that it’s not worth your time.
You could be doing more important things with your precious minutes than tracking your keyword manually.
How about looking for keywords to bump up your blog’s ranking?
How would you go about that?
You would probably list down all the major keywords you can think of plus all its possible derivatives?
Then you would turn to good old Google again to see what your competition is posting on their blogs.
With a powerful SEO toolkit, you won’t have to waste another minute doing menial tasks.
You can spend more time brainstorming SEO strategies that you would like to try or collaborating with business partners to launch new products and services.
SEMrush will save you your most precious resource of all – your time.
With or without a SEMrush coupon, SEMrush is one tool that you definitely need to have in your marketing arsenal.
What is SEMrush?
SEMrush is a marketing toolkit that promises to provide digital marketers with a complete workflow.
You can use it for both onsite and offsite SEO tasks, as well as strategies to grow your website’s organic traffic.
Whether you’re doing a technical SEO audit, planning your PPC efforts, or conceptualizing your best content strategy yet, SEMrush will help you make the most out of your time, budget, and effort.
SEMrush was launched in 2008 by a group of IT and SEO specialists who wanted to give everyone a fair chance at dominating the SERPs.
Back when SEO meant buying links and spamming Google with low-quality content, the folks at SEMrush were already drumming up ideas to make the internet a better place.
Not just for the marketers hoping to cash in on their efforts, but also for users who are leisurely cruising on the information superhighway.
SEMrush promises to improve your website’s visibility so that you will be easily found by your target audience.
What are its main features?
Ask any SEO expert about their opinion on SEMrush and they’re likely to start raving about the following features:
1. Organic research
Looking for the best set of keywords for your website?
Then check what keywords your competitors are ranking for.
Organic research allows you to see what your competitors’ best keywords are and lets you in on position changes of different domains.
It also helps you discover competitors that you weren’t aware of.
It shows you the aspects where you’re killing it, and where you still need to put in more effort.
2. Advertising research
SEMrush knows that you can learn a lot from your competitors and with advertising research, you can monitor ANY domain’s landing pages and ad copies.
By uncovering your competitor’s paid search strategy, it will be easier for you to create your own.
It also tells you how much they’ve spent on their PPC campaigns so you can put your money where it matters. Looking to bring your ad campaigns to your local community?
Check where you stand even with keywords in your local language or dialect.
3. Keyword magic tool
Whether you’re building your brand’s SEO or PPC campaign, you need a tool that will help you pick out profitable keywords.
Keyword magic tool gives you access to over 2 million keyword ideas for just about any niche you can think of.
Want to check a keyword’s volume, SERP feature, and competitive density?
The Keyword Magic tool has you covered.
It even organizes and exports your chosen keywords for you so you can process them using other SEMrush tools.
4. Keyword difficulty tool
Another way to make the most out of your competitors is to use information about their keywords to get to the top positions.
If you knew that a similar keyword was just as effective as drawing your target audience in, without having to spend tons of money on PPC, wouldn’t you use it?
SEMrush Keyword difficulty tool gives you an overview of which keywords you can hit easily so you won’t have to second guess your efforts.
It helps you find keyword ideas that won’t cost you a fortune to target.
5. PPC keyword tool
Most people have this misconception that PPC can be expensive, but with the perfect keyword list, you can quickly monetize your campaigns.
The PPC keyword tool allows you to find keywords from multiple channels and cross match them with negative terms.
It can be very time-consuming to polish your keyword list manually, but with the PPC keyword tool, you have the chance to use the best keywords that money can buy.
Every SEO strategy involves an in-depth link audit.
How else would you know what type of links are pointing to your URL?
The Backlinks report feature on SEMrush helps you understand the authority of referring domains so you can quickly separate the bad links from the good links.
You can also spot the geolocation of your backlinks, complete with the unique IP address of the referring domain.
What else can SEMrush do?
As if that wasn’t impressive enough, SEMrush can also help you stay at the top of the SERPs with its other features.
7. Position tracking
Want to know where exactly you rank on the SERPs for the keywords you’re targeting?
SEMrush position tracking gives you insight into where exactly you place in both organic and paid results.
Data is constantly updated so you can easily keep track of your progress over time.
You can also stay on top of your competitors positioning on the SERPs so you know how far (or how close) you are from each other.
8. Site audits
Sometimes, the reason your website isn’t ranking is not that you’re using the wrong keywords, but you’ve failed to optimize on-site.
SEMrush SEO analysis tool helps troubleshoot issues that are holding your website back.
It tells you which issues to prioritize to get quick results. It takes the guesswork out of on-site optimization.
9. Content analyzer
If you want to bank your website on great content, the SEMrush content analyzer is a tool that will give you a comprehensive look into how the search engines judge your content.
Quality always precedes quantity so producing relevant and updated content consistently is crucial.
The content analyzer delivers all the important metrics that you need to know so that you can make content that can always be found on the SERPs.
10. Domain vs. domain
Seeing just numbers can be tiring and confusing.
Luckily SEMrush has a domain vs. domain feature that provides visualizations of comparison reports of your website and that of your competition.
It lets you compare all the important metrics side by side and see the differences via colorful diagrams.
Beats having to jump from one report to another to compare performance.
11. Social media tracker and poster
For the complete experience, SEMrush also allows you to stay on top of your social media campaigns via the social media tracker and poster features included in the toolkit.
Now, you can create a social media strategy that aligns with your SEO and content strategy on one single platform.
This is the easiest way to publish and track your social media content across different networks.
12. Brand monitoring
Public opinion matters, especially if you’re still trying to build a name for yourself online.
With the brand monitoring feature, you can quickly find brand mentions and customer reviews so you know exactly what your customers think of your products and services.
This tool provides you with the unique opportunity to find people who have been promoting your brand through the best advertising method there is – word of mouth.
Pros and cons of SEMrush
Access to an up-to-date keyword database:
SEMrush has an extensive database of more than 100M keywords that they source from all the major search engines online.
It includes regional databases from the US, Europe, China, Australia, Japan, the Middle East, and more!
Easy to use and intuitive dashboard that makes it great for project management:
SEMrush boasts of being the all-in-one marketing toolkit specially designed for serious marketers.
It has a wide range of features that you could possibly need to create, execute, and track your SEO campaigns.
Price is similar to other SEO toolkits of the same caliber:
While it can seem a bit pricey for some people, SEMrush offers deals through their affiliates.
Enjoy a SEMrush discount when you sign up using an affiliate’s link.
Late response from the customer service team:
Some users have experienced having to wait for several days for a callback to fix a system issue.
While email support is available on the website, it may not be the best avenue for urgent matters.
Doesn’t notify users when there is an algorithm change:
Having this feature would be very helpful for marketers as it gives them a heads-up why their tracked rankings changed.
Another feature that would benefit SEO specialists is a notification system that alerts users when competitors are bidding on their target keywords.
Positioning and backlink information isn’t always accurate:
Some users say they sometimes have to double check with other SEO tools because they’ve experienced getting inaccurate results in the past.
How much is SEMrush?
SEMrush pricing starts at $99 for the pro plan and is perfect for startups, freelancers, and in-house marketers who are working with a limited budget.
Marketing agencies, and small and medium business enterprises can enjoy good value from the guru plan at $199 per month.
The business plan at $399 per month is for businesses and agencies with an extensive catalog of web properties.
If you think you need a custom solution, make sure to ask the folks at SEMrush about getting an Enterprise account.
If the basic plan at $99 seems a lot, don’t fret! If you want to try before you buy, sign up for the 7-day SEMrush free trial that gives you access to all the tools for a whole week.
This should give you enough time to decide if SEMrush is the SEO tool for you.
Take note that credit card details are required upon sign up.
If you’re not happy with it, make sure to cancel your subscription before your free trial period lapses.
Final Verdict: Who is SEMrush for?
Before you decide if SEMrush is the tool you’re looking for, let’s first talk about who it isn’t for.
SEMrush is heavy on the analytics so it might come off a bit intimidating for people who don’t like to deal with numbers, graphs, or tables.
It has every SEO metric you can imagine, so there’s the real danger of information overload. If you’re at that point where you’ve already decided that you just can’t be bothered with SEO, then it’s best to hold off on SEMrush.
On the other hand, if you’re an entrepreneur who is interested in your website’s facts and figures, then you’ll have a ball with SEMrush.
If you’re an in-house marketer for a small or mid-sized business that wants to dominate the SERPs, then SEMrush is worth investing in.
Don’t forget to use your SEMrush coupon code to get the best deal!