If you are considering blogging because you won’t have to work too hard to earn thousands and eventually millions, you are in for a rude shock.
Blogging is not easy.
It is not for the lazy.
And you might have to work on your blog for months before any money comes in.
The secret, however, lies in spending money on your blog. They say that you have to spend money to make money: this is one of those cases.
As you pore through tens of articles on “How to make money blogging” keep in mind that money is a critical factor in blogging.
Before we look at the things that will make blogging profitable for you, choose a profitable niche.
A profitable niche is more important than your passion, expertise, and even your willingness to work hard.
To make it in the blogging world, you need to think of a niche with a large audience – a place you can sell your product effortlessly.
Choosing the right niche is made easier with tools like Google Search, SEMRush, Google Keyword Planner, and Affiliate Programs like ClickBank.
Now that you have a niche you can milk money off, let’s get down to the real work. Some of the places you should invest your money in include:
To start on the right foot, you need to spend money on WordPress Hosting, WordPress Themes, landing pages’ software, email service provider, as well as online business training.
These are the basic ingredients of your blog, and they’ll set you off on the right path. Investing in these categories, and choosing the best service providers is the first step in ensuring that your blog stands out, and brings in money.
You might also want to invest in a self-hosted domain as your blog grows. Clean website design is also critical.
One of the smartest things you can do as your blog grows is this: invest your money before spending any of it.
Your business’ growth depends on how much you invest.
So, any money earned through Adsense, reviews, or direct sales, should be reinvested.
Spend money on content creation
Competition in the blogging world is steep. To stand out or compete at the same level as your biggest competitors and the industry’s bigwigs, you have to create exceptional content.
Exceptional content well-written content that people want to read, content created within your content creation and marketing strategy, and it is also the best-ever content published on the topic.
The reason why some bloggers are known and revered and others forgotten often has everything to do with the quality of the content they write.
So, as you increase your budgetary allocation on content creation, think about creating the best content on a topic or topics many people are interested in learning about.
To do this, you have to know the type of content that is popular and worth writing about, how best to present your content (how to posts or listicles), and finally focus on content that delivers the greatest value to your readers.
As you can imagine, this is tough (as it was meant to be).
Hire a team
Other than a team of content creators, you might have to hire a technical team to ensure that things run smoothly throughout.
Invest in marketing
You want traffic which translates to leads and sales, invest in marketing. The right marketing strategy guides you on where to get value traffic.
Leaving comments and replying to comments, optimizing your content around target keywords, creating YouTube videos are some of the things you could do to attract traffic.
You also need to focus on getting traffic from Google and Facebook through search engine optimization (SEO) and the creation of viral content/ social media marketing.
Your marketing efforts should expand beyond writing content for Google and Facebook.
Using the content on these platforms, you can get qualified leads from email marketing.
By the time someone leaves their email address when that pop-up shows up, it means that they are interested in your product or something else you offer.
That visitor is a potential buyer.
Using their details, build a mailing list.
You can use the mailing list to notify them of new products or services you create in future.
As you invest money, you can also improve your blog-monetization strategy using affiliate offers.
Keep in mind that your blog will ultimately make you money through traffic, monetization, and upkeep/longevity.