Among the blogging community, it is set in stone that starting small with your blog can make it easy for you to manage things while allowing you to learn at a comfortable pace.
This helps get you in a ‘flow’ in which you are learning new blogging techniques smoothly.
However, there comes a time when you no longer want to be working on a small scale and want to expand your blog.
As a newbie, it can be difficult to grow your blog.
You are inexperienced, and expanding a blog is an exploratory process, which needs you to delve into unknown territories quite a few times.
As a result, it can get quite uncomfortable and difficult.
We will be discussing some simple tips which you can utilize to expand your blog across multiple aspects and dimensions.
You can rest assured that these tips are from very experienced bloggers who have put in time and effort into the art.
7 Simple Tips
Following are some tips you can incorporate into your daily routine to ensure maximum effectiveness:
1. Upgrade Your SEO
Search engine optimization is easily one of the most important aspects of a blog post.
Always maximize the amount of SEO keywords in your posts to ensure high search rankings.
Targeting search engines can make up a good percentage of your traffic if done right.
You can use plug-ins such as Yoast WordPress SEO for this purpose.
It helps you step by step with various aspects of a good SEO technique implementation such as keyword usage, adding a good meta description, and naming photos in the blog post in a more meaningful way (such as “Best_Coffee_Bean_Company.JPG” instead of “0012.JPG”).
2. Create a Tribe on Triberr
Triberr is a great platform which is used by bloggers to share their content with each other’s audiences.
It also helps you network with other bloggers.
To make your own tribe, simply sign up on the website and start inviting other bloggers who you think will fit in well within your tribe.
This has a similar effect as blogging – it gets you a unique audience and helps other tribe members benefit in the same way from your audience, resulting in a win/win situation for both.
3. Write to Attract & Retain
If your writing is boring or you are writing just the way you have always been, it will not work for a long time.
Writing while keeping the marketing aspect in mind can help boost your content’s attractiveness.
Some of the best ways to do this is to:
- Use a conversational tone: It helps keep the content relatable
- Incorporate storytelling: People enjoy storytelling rather than bland, passively written posts
- Make it rich with content (videos, tutorials, links to other blogs, etc.): It makes your audience realize that there is more variety and, hence, quality in your content
- Keep the content original: Having original content is the easiest way because it is unique and can only be found on your blog, giving you a great competitive advantage
- Make powerful, catchy headlines: Visitors decide whether or not to read a post by the headline. Easily one of the best ways to attract and grow your blog’s traffic is by adding attractive headlines to all your posts.
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4. Use Social Media to the Max
Share your content all over major social media outlets such as Twitter, Facebook, LinkedIn, Instagram and Pinterest.
On top of that, you can network with social media influencers (people with large social media followings) to have them promote your posts.
This can easily increase your average number of post shares by many times.
It can also be one of the easiest ways to promote your blog, but do expect to pay for this.
If you choose to do this, it is best to stick with one or two major social media platforms (e.g. Facebook and Pinterest) so that it pays off well.
Spending too much time and effort on more than two can end up diminishing the number of new followers, and the effort will not be worth it.
5. Visual Consistency
Visuals and the overall design of your blog matters a lot once you take off from the small scale.
It is best if people see your logo or photo and recognize it immediately.
On large scales, visuals become more relevant. As the audience grows, it is better to retain them not with just your content but also with your blog’s “personality.”
In other words, investing in your visuals can help you stabilize as a brand, which is an incredibly powerful stance to work from.
6. Engage with Your Community
Engaging with your followers regularly can help you become more recognizable.
If you only write and post good content, you are missing out on a whole aspect that can be utilized for more interactivity and building your image among your followers.
It helps you seem more approachable and relatable, which is a humane quality that almost all avid readers love.
7. Write About What You Love
Last but not the least, if you do not connect with what you are writing about, it is simply not worth it. In the long term, keeping this up will cost you a lot more than just motivation.
If you are not currently writing about whatever you are passionate about, it is best to change course.
Identify and write about your genuine interests.
It is generally a whole lot easier to keep yourself motivated if you enjoy doing it.
This can become the single most important factor in deciding whether your blog will keep growing.
Growing your blog as a newbie can be challenging because there is so much you can do, but keeping these simple tips in mind and sticking with them can help you get a bigger following than you already do.