There are several ways on how to earn a good amount of income from Adsense. One of the best of these ways is to build a micro-niche site.
A micro-niche site is a website the content of which is focused on a very specific topic. A blog that exclusively contains articles about spearfishing is a micro-niche site.
A website dedicated to the art of Brazilian jiu-jitsu is a micro-niche site. Simply put, a micro-niche site hosts content on a really narrow topic.
The process of creating these types of sites and making money out of them is widely referred to as niche marketing.
The obvious question now is this:
Why are micro-niche websites often more effective in generating income from Adsense?
There are two main reasons that explain why niche sites are better in making money. One, they are packed with focused content that meets the needs and wants of readers and visitors.
For example, let’s say that you are currently enrolled in a Brazilian jiu-jitsu school so you want to learn more about the sport.
You search on Google and you come across a website that contains hundreds of articles about the sport. The content is engaging and it’s exactly what you’re looking for
This means you are more inclined to click on the Adsense ads that appear alongside the articles.
The second reason why niche sites are great Adsense earners is the fact that niche sites are served more relevant advertisements.
Here’s something you need to fully understand about Google’s Adsense program. The ads that the program delivers to your website depends on the topics tackled by your website.
If your website is about electronic gadgets, the ads that will appear in it will be mostly about electronics gadgets and technology in general.
With that said, the more focused your website is on a topic, the more relevant ads the website gets. This is the very foundation of niche marketing.
To create a digital space where advertisers and their target customers get to converge.
Selecting Your Niche
I earn more than $4000 per month from Adsense alone. This would not have been possible if I didn’t take the time to research and decide on a profitable niche.
Selecting a good niche is the first step in making money from Adsense. Basically, you need to find a niche that meets two important factors.
One, the niche should be profitable. When I say profitable, there should be enough evidence to show that there’s a demand for products or services associated with the niche.
Do not confuse profitability with popularity. A niche may be popular but that doesn’t necessarily mean it’s profitable as well.
The second factor is that the niche shouldn’t be too competitive. If there are too many entrepreneurs targeting the niche, then it will be very hard for you to make your name within the niche.
A good example of a very competitive niche is the weight loss niche. Yes, this is a very profitable and lucrative niche but it’s overflowing with competition.
There are literally millions of websites and blogs out there dedicated to weight loss topics.
It would be a mistake to create another website on weight loss if you have nothing new to add to what’s already out there.
The main takeaway here is that in selecting your niche, the two most important factors you must take into account are profitability and level of competition.
There should be a good balance between the two. Don’t let greed take the better of you. Think small. Most of the time, the most profitable niches out there are the smallest niches because there’s very little competition.
Keyword Research and Content Creation
After deciding on a niche, the next step is to go more in-depth by performing keyword research. The aim of keyword research is to find the words and phrases that are most relevant to the topics of your website.
These are the words and phrases that people will be inputting on Google to look for your website and its content.
There are several keyword research tools that you can use but nothing beats the accuracy of the Google Keyword Suggestion Tool.
This tool is free to use and it comes with several features that can further help you in finding the best keywords for your website’s content.
It allows you to get an estimates of the number of searches that the keywords get every month. It even enables you to gauge the competition for the keywords.
After doing keyword research and creating a list of your most relevant keywords, the next step is to write articles that feature the keywords.
This is called search engine optimization (SEO) and it’s the most crucial step in making sure that your website and its content will get noticed by Google.
Getting noticed by Google means your content will get ranked in the search results.
Getting ranked in the search results means you will get a lot of organic visitors who in turn will be viewing or clicking on the Adsense ads that appear alongside your website’s content.
Link Building and Promotion
After putting up your micro-niche website and publishing keyword-optimized content in it, you can now focus your attention on building links and promotion.
Backlinks play a very important role in pushing your website up in the search rankings. Google looks at backlinks and take these into account when deciding how high you should rank in the search results.
The more backlinks you get, the higher you climb the rankings.
However, you should be aware that not all backlinks have equal value. Some are more valuable than the others.
For example, one backlink from the prestigious New York Times website is more valuable than ten backlinks from obscure and unknown sites.
Aside from regularly building backlinks, you should also be active in promoting your websites in every platform available.
Devote some of your time on social media connecting with your target audience. Purchase ads from social sites if necessary.
Find forums that are relevant to your niche and interact with other members. Create other types of content like videos, podcasts, or infographics to create more hype around your micro-niche. In short, never stop promoting your site.
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Scaling Your Earnings
Once you determine the various methods that allow you to generate a sizable amount of income from Adsense, the next step you should take is to scale these methods in an attempt to also scale your earnings.
Scaling your business could mean a lot of things but when it comes to earning from Adsense, it’s usually about doubling on the things that you are doing right.
For example, if you are getting a lot of traffic from social media sites, then you should scale your social media efforts by spending more time and resources on them.
Scaling your Adsense business can also mean building more sites that are monetized with Adsense ads.
Instead of managing two Adsense-oriented websites, why not increase it to four or six, or even more?
That’s the idea behind scaling. You go bigger with the main goal of reaping bigger earnings in the process.
Most of the time, it works if you focus most of your attention on the methods that are working out well for you. Identify the strategies that are making you money and ramp up your activities on them.
How about the strategies that are not working well for you?
Well, you either improve them or you discard them altogether.
It takes time to build a sizable income from Adsense with a micro-niche site. Just like everyone else, you will start earning a few pennies here and there.
But if you keep on working on the site by creating more content, building more backlinks, and promoting the site in more platforms, you will see your earnings consistently grow from pennies to thousands of dollars.
I was able to do it. So can you.