In the world of blogs and niches, people are always fast to jump the gun and say that this or that niche is the most profitable one.
However, when we look at all of them from a different perspective, it’s evident that each one could generate a profit. It’s the process of creating and maintaining a blog that will actually make or break our money-making strategy.
Still, even among those niches, one of them is not only popular but also able to increase our revenue substantially without us having to use black hat tricks — weight loss blogging.
What is the weight loss niche?
The first two words of the title of this niche are a dead giveaway. It normally deals with weight loss products, workout routines and general advice about keeping those pesky pounds off.
However, it can go even beyond that as well.
Some weight loss bloggers first started with the general advice posts and then moved on to show how they lost weight.
Moreover, this type of blogging can turn into a well-oiled money-making machine if they start to collaborate with all those weight loss brands currently on the market.
Why is it attractive?
Ever since Jane Fonda released her first workout video, people have been going crazy for diets, weight loss tips and healthy eating habits in general.
However, the 21st century has brought us delicious fast food and more temptations than we can handle.
So in essence, weight loss blogging is attractive because it’s helpful both for the readers and the blogger. The bloggers can keep themselves accountable and actually improve their lifestyle by taking their own advice.
Meanwhile, the readers can learn everything they need to know about weight loss products and methods from just one blog.
Still, there’s the business aspect of weight loss blogging we should always keep in mind. The main aim of any blogger, no matter the niche, is to provide their readers with some core value. But in order to make money, there’s nothing wrong about profiting on our knowledge of weight loss basics and tips.
That’s another aspect of weight blogging that makes it appealing to most bloggers — the market itself is huge, and every day, more opportunities are popping up and waiting for bloggers to use them to the fullest.
How is it profitable?
Just writing the blog and being active on social media could give us enough traffic to make some revenue.
However, if we’re interested in creating a real money-making weight loss blog, we will have to step up.
It all comes down to adding more value to our blog. But that can be done in various ways, and we can be as innovative as we want.
Offering ebooks, cheat sheets and weight loss calendars
Organizational skills are something we have to hone every day for the rest of our lives.
However, we all want to receive everything on a platter. Thus, giving blog readers something they want is of the essence here.
But when you’re good at something, never do it for free. After gaining recognition in the weight loss community, we can elevate our blog to a new level by offering readers to buy our ebooks, cheat sheets and even weight loss calendars.
These don’t take a lot of time or effort to make, but they can significantly boost our revenue because we’ll put a unique spin on them (for example, pre-adding workout routines we’d recommend in the calendars) and attract the readers with the added value.
Affiliate links and CPC
The weight loss market is FILLED with brands that are just waiting for popular bloggers to advertise their products. Thus, generating a fantastic revenue with a weight loss blog is easy and quite enjoyable in the end.
Anyone can get a chance to try a new weight loss tool, a piece of equipment, some great workout gear or even supplements.
However, we should note here that the target audiences are smart, and they’ll easily see if something is an ad. Therefore, it’s always better to be honest about it and state that we’ve carefully considered these products before recommending them.
Another thing that makes weight loss blogging profitable is the ability to profit solely on the clicks we receive.
Since the AdSense CPC for this niche is huge (more than $3), but people are googling weight loss-related keywords on a daily basis, there’s a good chance that we could make a few dollars for each of the clicks.
Top that off with thorough keyword research, and most bloggers can quit their day jobs.
Selling our own services and products
There’s probably nothing better than offering our own services and products to our readers.
If we get our blog to a certain level where the people who are relying on us for advice trust us, then we can easily generate a decent revenue by offering to coach them or by creating weight loss merchandise.
Anything goes in this niche — from mugs that say “Just one more push-up” to custom workout gear that emphasizes the importance of staying healthy.
But it takes time and perseverance to build a blog to this level, not to mention the ability to gain someone’s trust with just the written word and some strategically placed keywords.
Making a weight loss blog worth reading
A blog is still a blog, regardless of its niche. Hence, even when one wants to become a weight loss blogger, they need to keep certain things in mind:
Know who the audience is
Most of the time, women are the ones who are more likely to google weight loss tips and advice. Thus, appealing to their sensibility and making sure the blog is a haven for them where they can come and be a part of a community is a must.
The overall design of the blog should also attract them. Most weight loss blogs feature soft, pastel colors and beautiful fonts. Although this may seem frivolous, these features can make some stay a bit longer on the website.
Research your keywords
No matter how hard we try, maintaining a profitable blog will prove to be difficult without the right keywords. Luckily, the weight loss market has many of them currently in use.
Moreover, since obesity is a problem in most countries, we can bet that most people are googling them often. So ensuring they appear on our blogs is of the essence then — the profit will basically generate itself.
Keep an eye on the competition
Ignorant is the worst thing a blogger could be, especially if they are adamant at not knowing what their competitors are doing.
But how is anyone supposed to build a business if they don’t know what their competitors are offering?
In order to be better at something, we need to know how others are going about it as well. So reading other blogs, making notes and following the trends is a must if we want the blog to succeed.
But everyone knows how to lose weight
And everything has already been written. However, the weight loss niche is getting bigger by the minute.
New chances of making a profit are showing up as we speak. Thus, it’s time to start changing the world one weight loss tip at a time and transforming our knowledge into a money-making tool.
With all the benefits this niche has, and with everything we already know about it, there’s no reason why anyone wouldn’t be able to grow a successful and profitable weight loss blog.