Content writing is ever growing domain, people have been putting up content through various platforms like newspapers, books, pamphlets, bulletins, announcements since a very long time.
It is one of the ways of communicating with others by expressing your thoughts and ideas.
In today’s time, the content writing has taken up many new forms like blogging, websites, social media platforms and many more.
A blog can be owned by a single author or can be managed by a small group of people, who choose to write on a common topic like parenting or can choose to write as per their forte.
There are so many blogs now that it can be a hard job for writers to write something that people would like to read and is different than any other content anywhere else.
Regular, in sync and unique blog posts, is the key to successful blogs. Your followers might lose the interest in your blog if you write a mind-blowing content today and do not put up any other post for a longer time.
According to the founder of KISSmetrics, Neil Patel,
“Consistency is one of the most important things that bloggers tend to forget. It’s much easier to lose your traffic than it is to build it up, so make sure you consistently blog.”
Readers like to see new and refreshing content at regular durations and so bloggers are pressed to put up new posts.
One way to stay focused and ready for your future blog posts is listing out topics that you want to write about. This way you will be prepared in advance and do not need to rush or struggle looking for new topics every time.
The best way to schedule your content is creating an Editorial Calendar.
What is an Editorial Calendar?
An Editorial Calendar is a collection of topics for upcoming articles, usually for the next 12 months.
These topics can be posted in the upcoming time span, this way the writers can stay consistent in posting new blog posts without having to worry about creating new topics instantaneously.
Many bloggers also prefer to put up the editorial calendar details on their blogs to attract new readers and keep the existing ones excited for the future articles.
Editorial Calendar vs. Content Calendar:
Even though there is much similarity, the Editorial Calendar, and Content Calendar are used for different purposes. Editorial Calendar is used for a bigger picture, a collection of topics for a year or months, whereas a Content calendar often represents content outlined for a day or a week.
Editorial Calendar focuses on themes and articles as a whole whereas the content calendar focuses on details of a few articles in general.
How does Editorial Calendar help in Blogging?
Blogging is very much similar to newspapers or magazines where the content changes with every new post. Managing so much content can be a difficult task, if not maintained strategically.
Maintaining an Editorial Calendar can benefit your blog in many ways, a few as mentioned below.
1) Kills Procrastination:
It can be difficult to maintain consistency in writing your articles if topics are not ready, leading to procrastination. We can keep on delaying writing new articles looking for interesting topics to write. With Editorial Calendar you will know what articles to be published and when. It will also avoid on the spur writings which could put you off the scheduled plans.
2) Optimizing your content:
Without a detailed plan, your content can grow very much resulting in much unnecessary and out of sync blog posts that were written randomly. With Editorial Calendar, you can optimize your content and focus on trending topics that will benefit you to enhance your SEO rankings too. You can schedule and place your articles to increase your search chances, improve rankings and traffic.
3) Help the team to stay focused:
Creating an Editorial Calendar can be teamwork where people come together to brainstorm ideas. Chosen topics can be added to create an editorial calendar so can the whole team can create content based on it. This way the whole team will focus on a single theme or concept instead of creating content on unrelated topics. It will also save time and efforts of the team in understanding and debating ideas every time a new blog post is to be uploaded.
4) Helps in advertising:
Many bloggers monetize their sites by displaying advertisements on their web pages. Editorial calendar can help the advertisers to plan their adverts according to the content of the blog. Advertisers won’t want to put up ads that are not in sync with the content like a tanning salon advert will be completely inappropriate with content related to the dangers of UV exposure.
5) Can help to write succeeding articles:
Maintaining a topic list can help you to write sequential articles without missing out any details. If you start writing articles without a proper plan, you might miss out on something that you wanted to add, but cannot go back and change the uploaded documents. It can be easy to choose a complex topic, split it up in small topics and write all the articles in a sequential way, focusing on details.
6) Make use of Social Media to attract readers:
You can put the titles, or phrases from your scheduled articles on social media before you actually post the articles on your blog. This will create an excitement amongst your social media followers to visit your blog and read the articles.
Bloggers might find scheduling with Editorial calendar little bit restrictive, but it is a good idea to plan your content in advance so you are not under too much pressure to put up new content.