There are a lot of good reasons to use Reddit to generate traffic for your website.
It’s of the biggest websites in the world with an average of 542 million monthly visitors as of last year.
In the United States, it ranks as the third most visited website. Worldwide, it ranks sixth.
What’s great about Reddit is that it’s a social media site that can anyone can use even if they are not a registered user.
You have access to all of the site’s content without logging in. If you are serious about driving consistent and targeted traffic to your website, you should definitely use Reddit.
You have very little to lose on taking advantage of the site and its popularity.
Reddit is the perfect platform to attract traffic especially if you are running a niche website or blog.
Content on Reddit are categorized based on topics and these categories are referred to as subreddits.
There are literally hundreds of these subreddits.
For example, there are subreddits for knitting, subreddits for sports, for business topics, technology topics, for specific youtubers, and so on and so forth.
There’s a subreddit for almost any topic you can think about. The creation of these subreddits is in the hands of Reddit users.
For instance, if there’s no subreddit for the topic or niche of your website, you can create a subreddit for it.
Here are some practical strategies on how you can use Reddit to drive high quality traffic towards your website:
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1. Do your research about the platform before you start using it to promote your website.
Reddit doesn’t operate in the same way as other social media sites like Facebook, Twitter, and Instagram.
Reddit works like a combination of a social networking site and an online forum. The platform has what it calls “reddiquette”.
This online document basically summarizes what you can do and cannot do on the platform.
You should read it before you start posting on the site.
Always follow the rules to avoid being banned. It’s worth noting here that rules per subreddit may vary.
Some subreddits enforce strict rules while others are more lax.
That said, you should read the rules for a subreddit before you start posting or interacting with posts made by others.
2. Join subreddits that are relevant to the topics you discuss in your website.
To join a subreddit, all you have to do is subscribe to it.
When you subscribe, posts in that subreddit will appear in your newsfeed when you log into the site.
This means you will be updated about the stories in that subreddit that are going popular or are trending.
This is very important if you want to stay abreast of the content about your niche that are gaining a lot of traction inside the platform.
This way, you get to interact with the stories just as they are becoming popular.
3. Make your posts entertaining.
The main reason why people get into Reddit is to be entertained.
There’s a reason why the most popular subreddits in the platform are the ones dedicated to funny and humorous posts.
Posting amusing and entertaining content on Reddit can help in building brand awareness and customer loyalty.
Even if your website belongs to a niche with serious topics and themes, you should still try to inject humor in your Reddit posts.
A funny post can go a long way in attracting people to your posts.
Reddit is pretty adept at spotting shilling so you have to be very careful when making any mention of a brand.
Only do so when it is completely relevant to the discussion.
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4. Engage other redditors.
Interaction is what makes Reddit a great platform. You can instantaneously engage with content in the site through comments and a voting system.
There are three main ways on how you can engage with other users.
One, you can comment on the content they share.
Two, you can either upvote or downvote their posts. And three, you can send them private messages.
Interact with other users by commenting and contributing value to their posts. Don’t just post comments for the sake of posting comments.
The best way to attract the attention of other users is by posting meaningful comments.
It’s also worth mentioning here that you can follow other users on Reddit.
5. Keep yourself reputable.
What does this mean and why is it very important to have a good reputation on Reddit?
Trolls don’t last long on Reddit.
Users of the site are very discerning. Hateful, disrespectful, misleading or unethical posts and comments are addressed rather quickly.
It’s not that uncommon for users to get banned.
With that said, if you want to attract traffic to your website from Reddit, you should put effort on building your reputation there.
How do you do this?
Just be the user who posts high-quality content and engage respectfully with other users.
That’s all there is to it.
Only post something if you think the people in the subreddit will find value in it.
Only leave comments and messages if you have something to add to the conversation.
6. Answer questions whenever you can.
Another reason why people go into Reddit is because they are looking for answers to their questions.
Take the time to browse through the subreddits and you will realize that many of the posts are in question form.
For example, a person clueless about woodworking can go into any of the subreddits on woodworking and post questions about how to get started with woodworking or which tools he should get to get started.
Note the questions in the subreddits you have subscribed to and answer them if you can.
Keep in mind that there’s a voting system for posts and comments inside Reddit.
If your answer to a question is very helpful, it will likely be upvoted by users.
This leads to more exposure for your comment.
7. Always scour the front page for topics and subreddits that may be relevant to the contents of your website.
If you see a post or subreddit that’s relevant to your website, subscribe to that subreddit or leave a comment on that post.
That’s how you introduce yourself to the original poster.
If he/she likes your comment, he/she may check out your profile and read through your other posts.
This helps a lot in building your reputation within the platform.
8. Learn how to sort through your Reddit newsfeed using the site’s “sort” function.
You can sort content based on the following options: Best, Hot, New, Controversial, Top, and Rising.
This function enables you to discover even more content inside the platform.
This is a very important function if you are actively looking for posts and subreddits that you can engage with.
For example, if you sort the content by “Rising”, you can see the posts that are starting to gain traction and popularity on the site.
It’s good to be one of the first people to interact with a rising post.
9. Use the site’s Chat feature.
Just click on the Chat tab on the upper right hand corner of the website and a new window will pop up.
This window has a list of the chat rooms that you can join.
Find the room that you are interested in and click on the “Join Room” button if you want to participate in that chat room.
You can also start and create your own chat room if you want.
What’s great about these chat rooms is that you can directly post links in them.
It’s a great way to promote a link to your website.
10. Advertise on the site.
Yes, this will cost you some money but it’s all worth it considering the huge rewards you can potentially reap.
Reddit’s advertising program has a very efficient targeting system which allows you to ensure that your ad is shown in the most relevant subreddits.
You can target your audience with ease.
Reddit provides you with all the tools and resources you need to determine which subreddits are a good fit for your ads.
You will also be provided with an ad dashboard which shows how your advertising campaign within the platform has impacted your website or business.
You get important data and statistics on upvotes, interactions, and conversions.
11. Be active on the site.
Using Reddit as a marketing tool is very similar to other marketing strategies.
The results you generate often relies on how often you use the site.
So the more you are active in Reddit, the more traffic you can generate towards your website.
You don’t have to be active on the site every single day.
Just find time to use the site on a regular basis.
Consistency is the key here.
In a nutshell, Reddit is a very powerful tool in driving traffic to your website if you do it right.
Reddit’s marketing potential is huge and you can reap the rewards if you learn how to effectively tap into the platform’s potential.
It’s not going to be easy and it’s going to take some time so you need to be patient.
Following the tips discussed above should help you get started on the right track.