Starting a blog is easy but turning it into a successful blog is a whole different story. There are various factors that define a successful blog.
But generally speaking, it’s one that gets a lot of traffic and attention from the blogger’s main target audience.
For example, if you blog about the sport of boxing, then you can consider yourself as a success if thousands of boxing fans and enthusiasts visit your blog every single day.
If you can take your blog to the next level, we might be talking here about hundreds of thousands of daily hits.
The journey to thousands or even millions of visitors is a long one so you better be prepared for it.
Fortunately for you, if you work really hard in creating high quality content and spend a lot of time with traffic generation strategies, building a successful blog isn’t a far-fetched dream.
In short, it can be done.
Thousands of other bloggers were able to do it, and so can you.
To help you get started on the right direction towards blogging success, here are some practical tips that you can follow during your journey.
1. Identify your main purpose in blogging then stick with it:
What’s your mission?
That’s the ultimate question.
Is it to educate people?
Is it to provide entertainment?
Is it to promote a product or a service?
It’s much easier to create content for your blog if there’s a specific purpose you want to achieve.
For example, if your purpose is to provide entertainment, then most of your blog posts should be geared towards making your readers laugh and feel good.
Every time you write a new post, always think about your purpose of writing something humorous.
2. Leverage the power of social media:
In this age, social media is king.
You should be active in social sites like Facebook, Instagram, Twitter, and YouTube.
These can bring a lot of valuable traffic to your blog if you play your cards right.
3. SEO is your best friend:
You have to learn how to optimize your blog for the search engines.
Organic search traffic is still the best kind of visitors because they are genuinely interested in what you have in your blog.
4. Focus on adding value to the lives of your readers:
The only reason why a reader would return to your blog is if he gets value from it.
Put yourself in the shoes of your target audience read your own blog with an outsider’s perspective.
Are you getting value from it?
If the answer is no, then you need to create better content.
5. Be yourself and write with your own unique voice:
One of the most common mistakes that new bloggers make is that they often attempt to copy the style of other bloggers.
This is never a good strategy.
You should be yourself and write with your own unique style.
6. Engage with your readers:
There are two ways on how you can engage with your visitors.
You can engage with them in-site (i.e. replying to comments on the blog posts) or off-site (i.e. connecting with your readers on social sites and forums).
7. Establish a niche:
As a new blogger, you may have a lot of ideas to share with the audience.
You should, however, try to narrow down your focus on a specific niche.
Being everywhere can confuse your readers and make it hard for them to follow your site.
The audience looks for a well-written blog that contains useful articles that surround similar topics to help them solve certain problems.
Identify an area you like and blog about it.
You can make your blog stand out from competitors by finding a niche that does not have a lot of bloggers.
8. Come up with sticky content:
Every website owner or blogger should give visitors a reason to stick around.
You can use different strategies to encourage readers to stay longer on your blog.
For instance, you can include links to a post directing your readers to your blog’s archives.
Feel free to list down some additional resources as you end each post.
This can encourage your readers to find more information within your site after reading one post.
It can help you gain more prospective buyers or subscribers.
9. Try to extend your blog:
Bloggers use different strategies to achieve this.
You can extend your reach by sending out different newsletters to your subscribers or releasing video content from time to time.
Try to break the monotony in readers by doing things differently and surprising them with new material.
10. Create good quality content:
Be wise when choosing topics to share with your readers.
Good quality content starts from the topic you choose.
The advantage of blogging is that you have the liberty of selecting the topics you are passionate about.
Think of issues that can resonate with the audience and increase the conversion rate.
You should aim at creating high-quality content instead of more content.
11. Make your readers feel special:
Your audience takes the time to go through your content and even leave comments.
As a blogger, you need to show appreciation for their efforts by making them feel special.
Encourage them by giving them gifts once in a while.
For instance, organize a giveaway contest and encourage your followers to participate or get them a free eBook.
This can help you gain loyalty and strengthen the relationship between you and your followers.
12. Get support from others:
Starting a new site can be daunting if you have don’t have any form of support.
You may be a great writer but lack skills in graphics and design.
Blogging goes beyond creating great content since you need to use different strategies to improve the appearance of your site and promote your posts.
You can do this by working with a team of experts in various fields.
Support can also come from associating with other bloggers.
Succeeding in this business alone is hard.
Associate with other bloggers in your niche who have been in the industry for long so that you can learn from them.
Feel free to share your struggles with them since they have experience and can give you solutions to problems.
13. Make face-to-face connections:
Though social media platforms can help you generate traffic to your blog, face to face connections with different people can help you succeed in blogging.
People like relating to people and interacting on a personal level.
Sign up for a blog conference and attend so that you can interact with like-minded individuals.
14. Balance work and social life:
There is no denying the fact that blogging will take up a lot of your time.
When starting a new website, you spend a lot of time working on improving it.
In as much as you are a hard worker, you should aim at finding a proper balance between work and social life.
Do not work all month and forget to connect and nurture relationships with your loved ones.
This can prevent you from emotional problems and make you a happy blogger.
When your mind is a peace, productivity goes up.
15. Be a reader:
You can grow your blog if you do extensive reading.
They say that no knowledge is irrelevant and all successful bloggers are extensive readers.
Use every opportunity to learn something new.
In a nutshell, building a really successful blog is very doable. It’s not rocket science.
With the right approach and aggressive marketing tactics, you can slowly build the attention and traffic that your blog receives.
Consistency is the key here.
If you are seeing results, just keep doing what you are doing because the moment you slow down, your blog also slows down.
You have to be always active in creating content for the blog and in interacting with your readers.
Blogs are among those types of websites that die if new content aren’t posted regularly or if the blogger rarely responds to reader comments and other forms of feedback.