Google is not only the most powerful search engine, but it is also the most entrepreneurial company. Think of something you need to do online or an app and Google has you covered.
And one of its additions Google Domains. This is a fairly new feature by Google, but it’s also the most interesting.
Being new, however, we are left to wonder whether or not it is a worthy investment and if it has a significant impact on the domain name registration process or even website development.
If these are some of the questions bugging you, you are in the right place. In this article, we’ll delve into every little thing you need to know about the Google Domains, how they work, and whether you should buy it or not.
First things first,
What is Google Domains?
Google Domains represents one of the recently introduced assets in Google’s portfolio. It is, however, a still-in-beta service for domain registration that is offered by Google.
While it’s not the most popular domain registrar, Google Domains, launched in 2015 is picking up the pace.
It works like other domain registrars who’ve been around for decades in that you get to register a new domain name by visiting the Google Domains site.
The registered domain could be used to customize your emails or launch a new website among other users. So, on the surface, Google Domains looks like any other domain registration service.
But, a closer look at the product shows that Google Domains has several unique features that differentiate it from other registrars on the market.
The features include:
1. WHOIS Privacy at no extra cost
By now, you know that anyone interested in information about your domain will seek help from WHOIS, right?
It, therefore, means that by registering your domain name with Google Domains, WHOIS will not give out your web hosting information, domain name, IP address, or even reveal your location.
If you are interested in this level of protection, you should select it, and you won’t have to worry about any additional cost of upholding your privacy.
To put this into perspective, most of the domain registrars in competition with each other and Google Domain charge for the additional privacy feature.
While Google takes it upon itself to protect your privacy at no additional cost, most of the other domain name registrars will hold your privacy at ransom.
2. Integration with G Suite
The ability to integrate or link your Google Domain with your G Suite account has to be one of the top reasons why Google Domains promises to be one of the best domain registrars out there.
The G Suite package that works seamlessly for businesses giving teams and departments the best of productivity tools is becoming popular by the day and knowing that you can integrate your domain name into G Suite, especially for emails is spectacular.
You can create business/ professional-looking/ brandable email addresses under your registered Google domain.
Note that while the integration of domain names with G Suite is possible even when you register your domain with other registrars, the process is easier and hassle-free when using a Google Domain.
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3. Seamless Integration with leading Website Builders
After registering your domain name, the natural thing to do next is to build a website to run by that domain name.
In most cases, you are required to build your website elsewhere since domain registrars only provide domain registration services.
Google Domains goes beyond the fold and your expectations by letting you integrate web builders, completing the process once.
It offers the best website builders, as well as the tools and solutions needed to make the process easier.
Google Domains integrate with Google Sites, Google App Engine, and Blogger, as well as Wix, Shopify, and even Weebly.
But, Google does not stop there. It offers a huge resource base on website launching.
The resources include tutorials on how to launch your website using any of its integrated website builders.
So, after domain name registration, you can immediately start the website building process.
And there’s more good news; you can set up a WordPress website from Google Domains thanks to the only Google-approved web building solutions for WordPress – BlueHost.
It, therefore, means that as soon as you are through with the domain name registration process, you will have a WordPress site ready at your disposal.
4. You could add up to 100 subdomains
Of course, having 100 subdomains is an overkill.
However, when you need to create a big number of subdomains, you can do so easily when using Google Domains.
Besides the sheer number of subdomains you could add, you might also like the fact that you can customize the subdomains.
5. Use of Google’s DNS Servers
Just to refresh your memory, DNS servers are the ones that run the ecosystem made of domain names.
The DNS servers will take your domain name then translate it into addresses decipherable by other computers; meaning that domain names are plain useless without DNS servers.
Google Domains is set up such that when you register a domain on the platform, your domain will use the same DNS servers used by Google’s search engines.
6. You can set up several email aliases
Like the subdomains, Google Domains lets you come up with even a hundred different email aliases.
The aliases come in handy when you don’t wish to create a separate customer support email and when you still want your customers and clients to send in their requests through the support email address ([email protected]).
Alias is important in this case because it can capture every email that is sent to support.
After it intercepts the email, alias forwards the email to the actual email address.
Note: while Google allows email forwarding at no cost, most of the top domain registrars you engage with will offer the whole professional email setup to its clients for an additional fee.
7. Simplified Domain Management tools
The domain registrar comes with a complete set of easy to use and robust tools for the management of domain.
The management tools include the ones that allow you to set up a dynamic DNS which will ensure that your domain points to the same computer, all the time.
You can also manage your record of resources using A records, AAAA, CNAME, NS, MX, SOA, PTR, SPF, TXT, or SRV records.
You could also use the Google Synthetic Records to ensure seamless integration with your subdomains’ forwarding, the Google App Engine, as well as the G Suite setup.
The management tools also allow the addition and the management of nameservers, TTL configuration, and domain locking.
8. Great Support Services
Google Domains puts customer satisfaction first and works to keep its clients and your customers happy by ensuring that you have 24/7 access to its customer support team via email, live chats, or you could place a call-back request to the technicians.
Pricing and TLDs
TLDs are simply the extensions you have after a domain name. While you expect the classics, .net and .com TLDs, Google Domains also gives you access to the other notable and niche-specific TLDs like .construction, .cleaning, or .actor, among others. Local TLDs like .it or .ru are missing from Google Domains.
Regarding pricing, the rates for domain registration are very competitive with the niche-specific TLDs costing more than the classic TLDs.
On the Brightside, you don’t have to worry about low registration fees and higher renewal fees because the prices indicated do not change in after registration.
Using Google Domains
Besides access to subdomains, email aliases, website builder integrations, or the seamless integration to G Suite, Google Domains might be one of the best domain registrars with its low $12 per year registration cost.
There is also the fact that you get to search for your preferred domain name on the site with ease.
Though intuitive and highly functional, the service is not accessible worldwide.
There is also the fact that for you to use it, you have to enter a billing address (also country-specific). You can only search and register a name if your country is on the Google Domains list.
All the grayed out names can be transferred. Click on ‘All Endings’ tab for details of the available TLDs.
To buy a name, you have to provide Google with your personal information as required by ICANN. It comes with an auto-renewal option.
Note that you will also be required to provide Google with your billing information and address once again, for tax reasons.
Before you complete the process, confirm your email address. Once you do that, you will see your new domain name in the user panel.
Disclaimer: No Web Hosting
Web hosting could be one of the services that Google plans to provide in the future, but now, all they offer is domain name registration.
To ease your web hosting troubles, the domain registrar will provide you with referrals to some of the best web hosting providers.
So, even with Google Domains’ control panel that lets you manage your domain, control the DNS, email settings, and your website’s nameservers, Google Domains is not a place your website can reside in.
For web hosting, you have to configure your hosting and your domain manually.
So, should you buy a domain name from Google?
Well, there are many ways of looking at this, but what you need to know is that all domain name registrars work in the same way.
Domain registrars work at registering domains and keeping the domain name live. And the Google Domain names are not, in any way better than the services offered by other companies.
Google Domains has several perks absent from other domain registrars meaning that it might be a better domain name registrar on the market.
And this being the Beta version, you shouldn’t rush into it for the name. Give it time.