The good old days were beautiful – drop in some keywords into your content, use the keywords severally, bank on the spammy links, and voila, you rank high on search engines. But, those days are long gone.
Today, search engines – the web-based tools that crawl the results of targeted queries entered by users on the internet then returns a long list of appropriate search results based on the specific keywords – use different strategies to rank websites.
Through crawling, indexing and matching content, search engines return the most appropriate results to return answers to search queries.
For a website to rank high, the correct use of keywords is not the only necessary item on the list.
Besides the on-page and the off-page ranking factors, search engines will also look at the age of the domain name to determine how high or low a web page ranks on search engine result pages.
One of the reasons for the use of domain age comes from the fact that the older websites using old domain names are often more stable than the new websites with new domain names.
As a result, the old domain names pass as a more credible element than the new domains.
Therefore, you should know that when it comes to SEO (search engine optimization), numerous elements affect the ranking of a website.
Besides the age of the domain, the webmasters will also consider backlinks, on-page SEO factors, and lastly the keyword density (in no particular order).
One of the online tools used to accurately determine the age of your domain name is the Domain Age Checker.
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The Domain Age Checker
The Domain Age Checker, as described above refers to the online tool that will help you determine the accurate age of your domain name from the time the domain was registered up to today.
And with older domains regarded as stable and associated with stable websites, it is crucial that you keep track of your website’s age.
The other reason why the domain checker is regarded as the best domain age checker comes from the fact that you could use it to check the age of competitor domain names or the domain name you wish to buy.
Why check the age of a domain?
Obviously, one of the top reasons for checking the age of your domain name is to know how high you rank on SERPs and how credible you appear to the search engines.
But, it is not all about search engines. If you’ve ever found a well-designed website or e-commerce site and you wish to take things to the next level, say buy their products or recommend their services, you will need proof of credibility and reliability. Reviews are alright, but they hardly tell you for how long that business has been up. The tool also comes in handy when browsing through a website but are unable to find information about the year the website was formed.
In the same way, people who come across your website will want to know how trustworthy you are so that they will check out the age of your domain using the domain age checker.
So, if you are still wondering and asking if the domain age is important, the answer is yes.
Domain age is an essential Google and SEO ranking factor:
As mentioned above, the age checker gives the accurate age of a domain name from the time the domain name is used.
What this means is that the age of the domain name is not the duration which you’ve owned a domain, but how long that domain has existed – from the time Google first indexed the domain.
Have you been wondering why people buy aged domains?
Well, it’s all about the age thing.
Old is gold, and the age adds a bit of oomph.
However, this does not mean that just because a domain was registered 10 years ago, then it passes the credibility test.
For a domain to pass the credibility test that comes with age, it must be indexed by Google. If a 10-year old domain is only registered but not indexed, then it means that it will be ranked just like a domain bought today.
Importance of Domain Age to Google
There is endless debate on why and how Google uses Domain age as a ranking factor, and the search engine giant is shedding some light into the whole domain age bit of things by noting that domain age is not only important as an element of SEO but also as an SEO factor.
According to Google, many websites are neglected in the first few months after being discovered by Google. This phenomenon makes ranking difficult.
For these reasons, depending on the level of activity of a domain name, a 6-month age difference is particularly small.
Domain Age and SEO
To reiterate, the older domains work well for SEO. The main reason for this lies in qualitative backlinks.
Anyone with a website that they want to see ranked high knows that the search engines take backlinks very seriously.
The search engines will also take into consideration dominance to check the authoritativeness of the domain.
Therefore, the domain age is crucial for SEO.
The other reason why domain age is relevant to SEO and Google ranking has to do with the fact that time is a powerful tool when it comes to filtering spammy sites or the sites that publish low-quality content.
Why?
Sites that publish poor-quality content fall off the cracks easily, and might not be indexed which means that despite how long ago the domain was registered, the domain will automatically rank poorly on SERPs.
If, on the other hand, you publish great content, learn from your mistakes, and eventually become a resource base, then the time you will have put into your website will pay off and you will rank high in SERPs.
The other reasons why time is important include:
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Big Link Profile
Backlinks, as mentioned above, are critical to search engine rankings.
And today, Google (and other search engines) will examine a domain backlinks and whether the backlinks point to dominant and authoritative links.
So, if your backlinks are authoritative, you will rank high on SERPs.
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Traffic
Older domains are established, and they have more traffic than the new domains. The traffic reflects an investment of time and money resulting in a huge/ loyal customer base.
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Good Reputation
An older domain name is reputable in its niche and will hold a higher rank than a new domain even if the new domain is doing everything right as per the requirement set by Google.
How to check domain age
To check the age of a domain, you need the right set of tools.
Fortunately, the internet has some of the best domain age checkers.
You could use a bulk domain name checker, a domain age checker, even a bulk domain authority checker.
Some of the best age checker tools include:
1. SmallSEOTool.com
This is one of the popular domain age checkers around.
It is easy to use because all you need to do is to copy-paste the smallseotools domain checker link to your browser’s address bar.
Clicking on the ‘Check’ button will reveal the domain’s actual age, its IP address, domain expiration date, as well as the date the domain name was updated.
2. MOZ Pro tools
This is a suite of SEO tools that lets you log into your website and then audit different elements of your site, including your domain age.
It works best in backlink research, rank tracking, as well as keyword research and general SEO auditing.
3. SEMRush Tools
If you are looking for details about a domain name you wish to buy or bid on, make SEMRush your best friend.
Its comprehensive SEO audit tool will give a comprehensive technical SEO audit, position tracking, competitive intelligence, as well as backlinks audits and detailed analytics.
4. Ahref Tools
The Ahref Tools provides the most comprehensive SEO analysis for your website thanks to the use of powerful algorithms which not only tell the age of a domain but also runs reliable backlink analysis.
All you need to do is to put your website or your URL into the Site Explorer tool, and you will have all the information you have been looking for.
Besides the domain age checker tool, you could also use the WHOIS Lookup Tool or the Wayback machine.
5. WHOIS Lookup Tool
In the WHOIS Lookup Tool, enter the domain name then click on the Lookup button for all the details of the domain, including its creation date.
Check the section with the important dates.
6. Wayback machine
You could also find your domain age by using the Wayback machine.
Here, you are archiving the internet.
The Wayback machine contains snapshots of websites, and it crawls websites that are not blocked by the robots.txt file.
For the domain age information, visit the Internet Archive site then search the domain name.
The site gives you the date that the domain name was created or the closest date.
