Flipping is a term used to describe the process whereby you purchase a pre-existing property, spruce it up, and then sell it for a nice profit. This term used to only describe those who buy and sell cars and real estate, but the flippers have also made their way into the internet in the form of website flipping.
As the term suggests, website flipping involves the purchasing of an inactive or dormant website, and then improving it (more on this later) to make it more profitable, and then selling it to the highest bidder.
The great thing about website flipping is that you do not really have to be an expert web developer to get into it; even those with rudimentary computer skills can do this and actually make a tidy sum doing so.
Here are the steps on how you too can start flipping websites:
1. Choose the right content
First off, you need to choose a website that has content that you are actually knowledgeable with; this is because you will be the one who will be writing new content for the website, and it should be correct and accurate.
You need to be somewhat passionate with the content as this will make it easier for you to write engaging and informative content for your new readers.
Once you figure out your niche, you can start hunting for and buying a dormant website that discusses your niche topic, or you can create a new one, whichever you think is more profitable in the end.
2. Find suitable domain names
This is the essence of website flipping. You need to find websites that have domain names that are catchy and related to your niche. The ideal domain name contains popular keywords to make optimizing it later much easier.
If you will be buying a dormant domain name, negotiate with the current owner and try to haggle the price down to as low as you can to maximize your profits.
This should not be too difficult as the owner will be glad to just get the dormant website off of his hands. Once you have come to an agreement, start the process of transferring ownership of the domain to you; this can be easily done through the owner’s website registry.
If you are starting from scratch, you will be the one who will be coming up with the new domain name, and you will be the one who will be registering it using a service provider.
It does not matter which domain name registry you use, there are dozens of them out there so you should just choose the ones that charge the least.
3. Choose a Webhost
Now that you have a website domain registered, the next step is to find a webhosting service that will host your website.
If you are buying an already existing web domain, this step is not necessary, although you can transfer from one webhosting service to another if you so choose.
There are literally hundreds of web hosting plans out there, you can just choose which one suits your needs, and your budget, the best. When you have picked out a web hosting service, link your registered domain name to it.
4. WordPress Templates or Create Your Own
If you have some skills at website design then you can try your hand at making your own website from scratch. On the other hand, if you do not know how to write a single line of code, you can also use websites like WordPress that provides you with a beautiful design template and all the necessary plugins that you might want to add to your website.
Even if you do know how to code a website, it is still advisable that you use WordPress and similar sites, for one thing you do not have to do that much to create a website, and in addition, you can further tweak the website to fit your vision for it.
5. Search for Advertisers
To make your new website profitable, you need to insert advertisements in it.
You can use Google AdSense if you want; it is initially free so you can actually earn a bit before you have to pay for the service.
You can also check out other sources like Amazon Affiliates, Clickbank, Commission Junction, and other similar online services.
6. Work on Your Content
Now that you have a website, or at least a framework of it, you can start working on creating fresh content for it.
Although people are initially attracted to the appearance of the website, they will stay and keep coming back if the content is good.
7. Search Engine Optimization
Optimizing a website makes it more visible and more likely to get visitors.
Search engine optimization entails the tweaking of the website and its content to revolve around targeted keywords.
This means that when people search for a particular term related to your niche, your website will be among the first that will appear in the search engine results pages (SERPs).
These days, you can even optimize websites with social media in mind.
8. Strive to get more traffic
Do your best to attract more traffic into the website. For instance, you can ask your friends in social media to share the link to the website to people who they think would benefit from it. You can also create a social media page that is dedicated solely for the promotion of the website.
The more traffic you can funnel into the website, the easier it will be to find buyers.
9. Auction off the Website
Once the website is finished, it is time for you to sell it and make a profit. One of the best ways is to list the website at an auction site and watch as the bids come.
You need to be careful though and only use legit auction sites as there are many fraudulent sites out there; you do not want all of your money and hard work to disappear in a puff of smoke now, wouldn’t you?
10. Transfer the domain name to its new ownership
Once you have sold the website (hopefully for a hefty profit) you need to transfer ownership to the buyer as soon as you can.
Once this is through, the buyer will now be the one responsible for providing content for the website, moderate and take control of it henceforth.