Regarded as More than a Landing Page Builder, LeadPages represents a web-based service dedicated to the creation of high-converting landing pages, as well as email opt-in forms for interested persons.
It is an invaluable service when it comes to building a high-converting email list sign-up or opt-in forms.
If you are new to email marketing and your mentor mentioned something to do with building an email list made of your subscribers, this might be a great solution to help you speed up the email list creation and building process.
Finding a platform that lets you create opt-in forms and landing pages is invaluable because you don’t want to spend time and money on coding or design Knowledge to create these resources.
But, before we look at what LeadPages has to offer, do you know what a landing page is? Can you think of the things that make an exceptional landing page?
Well, it’s important to demystify the idea that a landing page is just a page that one gets to as a compass to a website. A landing page is, however, a web page designed to attract and drive traffic, then convert visitors for one reason or the other.
In most cases, landing pages will be used to encourage visitors to subscribe to an email list or a newsletter. It could also motivate readers to download specific content, register for an event or even purchase an actual product.
The landing page created could be a splash page or the welcome gate – an introductory page to a website; a squeeze page that squeezes information from visitors; capture page which is a simple lead capture page; and the sales page which uses a copy, videos, or testimonials, among other things.
LeadPages promises to help you achieve and create these and many more goals.
Here is a look at its main features:
As mentioned above, LeadPages is a web-based solution for creating landing pages and opt-in forms meant to gather email addresses.
Upon signing up to LeadPages, you will get access to several features that make it easy for you to create all the features above.
One of the top reasons why this platform is the most popular place for the creation of landing pages is the fact that anything created on LeadPages is highly mobile responsive. This means that all the resources you create on the platform will not only look great but function on any device.
Its other top features include:
LeadPages allows anyone and everyone interested in coming up with landing pages fast. This means that you don’t have to worry about having a particular set of skills to create high-converting templates.
Its drag-and-drop editor allows you to rearrange easily, add and delete elements. Editing texts on the site is simple- just click on the text element then type in text, inline.
The only catch would be the fact that you are bound to that one chosen template throughout the design process.
You might also like the fact that you can add cool widgets to the landing page. A widget like a countdown timer lets you add a level of scarcity to the landing page created. There is also the checkout element which lets you sell from your landing page, directly.
As mentioned above, this tool is feature-packed. LeadBoxes is one of its other great features, and it’s an invaluable tool which you could use to incorporate more popup opt-ins on the websites.
LeadBoxes are easy to use and set up. Its most popular use is in the setting up of 2-step opt-ins. What the 2-step opt-in means is that after a visitor has clicked on a button or link before, then a popup box will appear. Here, it uses micro-commitment to boost conversion rates.
Other uses of the LeadBoxex include setting them up to pop up in timed intervals or after a visitor views a specific number of web pages. You could also use it as a pop-up to encourage a visitor to sign up for your newsletter just before they leave the page.
You could also customize the LeadPages or customize it using the LeadBoxes editor. The other impressive use of the LeadBoxes is seen in content upgrades.
The LeadPages Templates
The other reason for the popularity of LeadPages has to do with the versatility that comes from the templates. There is a large number of templates for you to choose from, and more templates are always added.
You can get templates for your Upsell pages, webinar pages, Thank You Pages, Launch Pages, Checkout Pages, and 404 pages, among others.
But, it doesn’t end there. You could also use their specialized pages like the ones you could use to set up an FB landing page or a Podcast.
Integration of LeadPages to 3rd Party Support
It is feature-packed, but unfortunately, it doesn’t come with many options for integration with your website.
But, if you have WordPress, then you are good to go because you get to connect it to the LeadPages Connector Plugin from where you can access LeadBoxes and Landing pages.
You can do all that from your admin control panel in WordPress.
Fortunately, non-WordPress users also get to integrate LeadPages with their plain HTML-Based sites.
It also integrates with Facebook, Zapier, PayPal, Aweber, Stripe, Google AdWords, Google Analytics, LinkedIn, Hubspot, Salesforce, Twitter, Shopify, Marketo, GetResponse and MailChimp, among others.
If you are thinking about incorporating SMS into your marketing strategy, then you might like LeadPages Leaddigits feature which allows capturing of emails through text messages.
Want to boost your conversion rate, use Leadlinks which will send special links in your broadcasts so that subscribers convert automatically when they click on the link.
Other things you can do with LeadPages
- Other than lead generation using popups, you can integrate it with your e-commerce site and payment system by using the checkout pages.,
- It also makes it easy for you to run A/B tests because it allows you to tweak the for design, the CTA, and you get to discover the elements that work best with your audience.
- It also gives you access to unlimited and fast publishing, high converting designs, and code-free web design.
LeadPages will charge you a monthly fee that ranges from $25 to $199. The best part is that you get a free trial period for any plan.
Pros & Cons
- Many integrations
- Premium templates
- Feature packed
- Easy to sort the landing pages
- Free- trial period
- Mobile responsive designs
- The template is not very flexible
- Few styling options
If you don’t mind the price tag and the little flaws, then this is a great tool for creating landing pages.