SEMrush Review 2019: Best SEO & Keyword Research Tool? Pros & Cons

semrush review

Are you a website owner struggling to drive more traffic to your site?

It takes a lot of hard work and time for anyone to achieve this. The competition to achieve this is also fierce. Fortunately, we can help you generate more traffic by teaching you how to copy from what others are doing.

Our Semrush review is the answer you have been searching for. From this, you will get access to all the tools you require to get the upper hand so that they can make a significant impact on your rankings.

As a business owner, you need to learn the necessary techniques that can help you make sound decisions based on data and facts instead of theories.

Semrush eliminates any guesswork by presenting you with the facts and data that you can use to analyze your site so that you can make significant improvements.

It provides you with valuable information regarding backlinks, keywords, social media, website traffic as well as SEO.

All this can enable you to measure the performance of your site against your competitors so that you can make sound decisions that can boost your business. Find out more!

What is Semrush?

This is a marketing research service which targets website owners as well as e-commerce entrepreneurs.

The online service can help you understand how your competitors create marketing opportunities so that you implement similar strategies to boost your business.

This service aims at preventing you from making costly mistakes in online marketing since you learn from what has already been done by others.

Semrush has a lot of powerful tools that you can use to boost your marketing efforts. It helps you comprehend the analytics and data behind your site as you rate them against other website owners.

Take note that this service is not for entrepreneurs starting their e-commerce business.

The online marketing service is designed for those searching to expand their reach and generate traffic to their site.

This comprehensive toolkit is meant for a person who already has an existing business. If you aim at competing with other entrepreneurs in your industry, then this Semrush review is for you.

From using Semrush, you can achieve SEO growth and target some great keywords to help your site rank highly on Google.

It is ideal for stores, blogs, and websites trying to learn from competitors in their specific niches.

You can use Semrush to uncover great product ideas that your rivals may be using and incorporate them into your business.

The services and features that Semrush offers

This toolkit has a lot of services and features that you cannot exhaust. The objectives and goals of your business should help you choose the ideal features that are relevant to your business.

This Semrush review covers most of the features that can help you grow your business. They include

1. Analytics reports

The success of any business comes from learning from others.

If you want to get insights regarding what your competitors are doing, check out analytics reports from Semrush.

These contain different strategies that your competitors use to grow their sites.

Semrush provides different elements in the Analytics reports such as:

Organic research

For you to boost your Search Engine Ranking position, you have to target your opponent’s keywords.

The analytics reports from Semrush helps you see your competitor’s keywords for you to use them as well.

Finding the right keywords can help you reach your target audience efficiently through organic search so that you can get a high ranking.

You can look at your rivals’ landing pages for every keyword so that you obtain new ideas that can help you create content.

From looking at the analytics reports, you can also discover new competitors in your niche that you may have otherwise missed.

As you anticipate to achieve success, it is vital that you know the ever-changing landscape. Make use of the competitive positioning map from Semrush for you to find out your direct competitors.

You can tell the strengths and weaknesses of your web rivals by looking at the organic keywords and traffic on their domains.

The report also lists the different domains that your site is competing with so that you evaluate the performance of your site and find out how you can boost it.

The analytics reports also enable you to observe how different domains change position rankings. It takes a lot of SEO efforts for a website to gain and maintain a high position in Google’s search.

Semrush allows you to track your rival’s position changes so that you can compare them with your site.

This comparison helps you determine if the organic search tactics you may be using are winning or if you need to change them.

The keyword rankings are a reflection of consumer’s changes. You need to keep up with organic search trends to ensure that your business remains relevant during stiff competition.

Make use of the position changes report from Semrush to stay updated with your rivals’ domain position changes.

You can identify the new SEO keywords that may have helped a certain domain rank highly in Google.

Advertising research

A lot of Semrush reviews testify to the fact that the service helps them boost their advertising campaigns. Semrush contains an advertising research feature which allows you to see how your competitors go about advertising.

Make use of this feature to analyze your competitors’ AdWords as you view their volume and traffic.

Looking at others’ advertising campaign can help you boost your PPC bidding system to increase efficiency.

As you build your PPC strategy, budgeting is a crucial aspect that you should not ignore. Sometimes, it is hard to know the exact amount you need for all your paid search activities.

Semrush can help you with the budget distribution. Use the advertising research tool to determine your competitors PPC spend to avoid making PPC mistakes in your advertising campaign.

You can look at how much various advertisers in your filed spend. You have to analyze your competitor’s advertising budgets so that you can figure out how to distribute yours properly to save money and time.

Learning from your competitors’ experience when it comes to ad campaigns helps you make wise decisions.

In advertising, you can attract a broad target audience by including the right ad text. You should also concentrate on adding relevant information and keywords.

A compelling CTA can attract people’s attention and increase conversion. The advertising research tool from Semrush gives you access to a lot of ad copy samples from your rivals that you can mimic.

Come up with your ad copy based on what you learn from the most used CTAs, as well as brand mentions.

The advertising research feature can also help you find out if your competitors use long tail keywords or high volume to boost their rankings.

E-commerce entrepreneurs use different advertising strategies to gain potential customers. While some try to promote their services or product using branded ad copies, others use branded keywords to increase the conversion rate.

Learning the exact advertising strategies that your competitors use helps you evaluate which strategies are the best to implement for the growth of your business.

From the feature, you can also learn more about the duration in which the competitor’s ads have been running.

Display advertising

Google’s Display Network has a high impact on PPC advertising. It provides you with numerous websites that you can use to market your services or products.

Semrush includes a display advertising tool which enables you to analyze how different companies use GDN strategies to boost their sites.

For you to increase the conversions for your business, you should examine your competitor’s ad images, design and headlines to see if they are better than yours.

Go through AdSense Publisher’s report from Semrush for you to find out the sites that your competitors may be advertising on to discover suitable advertising locations for your business.

This prevents you from wasting time as you test different advertising websites. The Publisher’s report can help you select high performing locations for your campaign.

Spotting specific websites that you may have not yet utilized can help you reach out to a broader audience.

You can also find out the best device to use to gain maximum ROI. Most of the website owners target mobile users because of the popularity of these devices.

Use the display advertising feature to learn what your competitors focus on.

The display advertising feature from Semrush lets you view changes in statistics for various types of devices upon which ads are displayed.

This means that you can evaluate the devices that produce high impressions for your rival companies.

You should use text ads and banners to promote your products. Make use of the display advertising feature from Semrush for you to explore the formats that are frequently used in your field.

Convincing visitors to switch from a particular website to yours is not easy. You must give them compelling reasons why your website is better than your competitors.

Utilize the display advertising data from Semrush for you to analyze how other entrepreneurs build display ads successfully.

2. Backlinks

Semrush also includes a backlink checker that can help you boost your backlink building efforts. It allows you to monitor new traffic sources.

This feature can show you all the links pointing to your specific domain as you discover your competitors’ backlinks. A backlink reflects the quality and credibility of your site.

When you have a lot of websites pointing to your site, you make it easy for search engines to like your website and increase the chances of acquiring high ranking.

You can analyze your site with the backlink checker as you check some of the incoming links for a root domain or URL. Every website owner should aim at getting quality inbound links that originate from credible sites.

The backlink tool from Semrush allows you to differentiate high-quality links from low-quality ones. You can also confirm if authoritative sites refer to your site.

Acquiring such backlinks can make a significant difference in search results.

The tool also helps you spot the source of backlinks according to their geographic location.

It offers geo- distribution widgets like pie charts and graphs that come in handy. You can also tell the IP address and the links coming from various domains.

3. Keyword research

Another critical element in building a strong online presence for your website is the use of keywords.

Semrush provides e-commerce businesses with a keyword research tool that gives them an in-depth understanding of keyword analytics and data to make the best decisions for their companies.

You can use this tool to enrich your content with proper keywords that can help you rank highly in search results.

The feature helps you get comprehensive information regarding the value of specific keywords for paid and organic research. It also provides you with well-tested keywords that top leaders in your niche use to remain competitive.

For you to be successful in keyword optimization, you have to keep on updating your texts with some of the valuable keywords.

According to Semrush reviews, a lot of website owners reveal that they manage to gain relevant keywords for their sites through the use of this feature.

This feature provides you with a powerful keyword matching option. You can use keyword expressions to boost your site’s visibility.

Semrush analyzes most of the domains that are ranked highly on Google to provide you with a comprehensive list of related keywords that you can include in your web text.

Though top keywords can benefit your site, relying on them alone is not the right approach.

The keyword research feature can help you discover long tail keywords which can also help you generate traffic to your site.

A website owner targeting customers from different regions can also learn how to adapt keywords for different areas appropriately.

4. Product Listing Ads (PLA)

E-commerce retailers attract the attention of different types of shoppers through the use of Google shopping campaigns.

If you want to market your online store, you can use product listing ads to achieve it.

Since your competitors are also doing the same, Semrush helps you identify the types of advertisements that competitors use to increase sales.

It gives you a chance to evaluate the product listings ads that your e-commerce rivals may be using so that you can emulate them to improve your advertising strategies.

You can generate the positions report for you to look at a rival’s domain and observe aspects such as the product listing ads on SERPS, the titles, and prices of their products.

Peeping at the product feeds of your competitors allows you to enrich your product descriptions with valuable keywords as you adjust the pricing.

You can also optimize the landing pages and gain more revenue from your business.

Semrush also offers a product listing ads copies report which can help you identify the top performers among your rivals’ PLAs.

You can use this information to analyze their elements so that you can implement them in your ads.

Try to use the filters to sort data according to the product title or price. Pay close attention to ads that can benefit your business.

The tools that Semrush offers

Apart from the features above, our Semrush review also covers some of the useful tools that you can use to compare different domains for you to make the right decisions that can benefit your business.

Below are some of the tools available.

  • Keyword Difficulty

Website owners make the mistake of targeting complex keywords when it comes to organic search strategies. If you want to see your website improve, you should use simple keywords.

Let the Keyword difficulty tool from Semrush guide you into choosing the right keywords for your site.

This tool indicates the keywords’ level of difficulty in the form of percentages so that you can evaluate its effect on your target audience and how easy it will be for your website to rank higher than your rivals.

Since everyone struggles to get top positions in search results, picking simple keywords can help you gain an advantage over your competitors.

  • Charts

Simplify competitor analysis through the use of charts from Semrush. Charts make it easy for you to review your rivals’ data fast so that you have enough time to work on improving your website.

The charts tool gives you diagrams that can help you evaluate the performance of your competitors online.

You can check the number of visitors that land on your competitor site as well as the amount of traffic they have managed to drive to their respective websites.

Charts make it easy for you to identify their strong and weak points. You can make use of the key visibility indicators for you to compare different domains.

Through pie, line and bar graphs, you can learn a lot on what is working for your competitors and what is not.

  • My reports

Are you working with a team to bring success to your business?

You should make their working experience enjoyable. Semrush allows you to share all your data in simple formats to keep your team updated.

The “My reports” tool can help you create some custom reports that everyone can understand. Feel free to add annotations or comments to give further elaborations on your findings.

The tool allows you to structure the reports the way you like.

You can even come up with pre-designed templates for any of your team members to make scheduled reports without your supervision regularly.

  • Keyword magical tool

Sticking with the same keywords every time is bad for business.

The keyword magical tool can help you find more relevant keywords that are in line with your business’ targets to improve your marketing campaigns and achieve content rankings.

From this tool, you can get millions of keywords by simply entering a single “seed” keyword.

Feel free to collect a list of keywords that you can always refer back to later when you need them.

What plans does Semrush have?

For you to enjoy any of the features and tools above, you have to pick any of the plans that Semrush offers.

It provides three monthly plans that are priced as follows:

  • Pro: $ 99.95 per month
  • Guru: $ 199.95 per month
  • Business: 399.95 per month

Each plan is slightly different when it comes to what it entails.

Go through Semrush reviews to learn more about what you can get from each category so that you pick the one that is ideal for your website.

The pros and cons of Semrush

Like every other marketing research service provider, Semrush has two sides of the coin. One of the undeniable merits is that it is well-equipped.

It contains a wide range of features and tools that you can use to boost the performance of your site. The numerous features can also help you optimize certain aspects of your business.

It also gives you a better understanding of your competitors and the strategies they are using for you to make quick comparisons with your site.

Unfortunately, some data that Semrush offers may not necessarily be practical to every website owner. Some of the information is based on speculations or educated estimations.

This tool is also not ideal for beginners. You need some experience in ad campaigns, SERM and SEO for you to find the tool helpful.

Conclusion:

From the above Semrush review, we can learn that it is an informative and powerful tool that experienced website owners and marketing professionals can use to boost different strategies.

It contains a lot of information that you can use to improve content performance, SEO strategy, advertising campaign, as well as media engagement.

If you are tired of low performing business, you should use the features that Semrush offers to change this. Website owners can also learn a lot from their rivals to boost decision making.

Get all the insights you need from Semrush and choose a plan that can help you grow your business within a short period.

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