Are you planning to build a career in the freelancing industry?
Then you need a professional-looking profile. Your profile should neither be incomplete nor should have a poor copy as it might only drive potential clients away.
By building a strong and professional profile, you can stand out from the other freelancers in the industry. It can, therefore, help in attracting clients.
If you are planning to create a unique and professional freelancing profile guaranteed to attract leads then be guided with the following tips:
1. Use your real name:
Avoid making the mistake of using a fake name in your freelancer profile. You need to show your true identity by using your real name.
Note that it is the key to establishing trust from the start since you provide truthful information about yourself. You should also avoid using abbreviations for your name. Put your complete name in your profile.
2. Add a picture:
Keep in mind that most clients assess the trustworthiness of a freelancer before awarding a project. One way to establish trust with them is to have a professional profile photo.
Avoid uploading a selfie. Remember that you are trying to create a professional profile here. It is not for a dating site.
Choose a smart and clean picture of yourself, which matches your professionalism. Also, take note that first impressions often last in the online world.
With that in mind, it would be best to hire a professional photographer to take your photo against a simple and clean background.
3. Write a unique headline:
The headline in your freelancer profile should help you stand out from the rest. Keep in mind that the first words you added in your headline can determine whether you will be successful in the freelancing industry.
If you do it right then there is a great chance for prospective clients to notice you, thereby securing you with more jobs.
However, doing it incorrectly might cause difficulties in competing in this industry. Your headline, therefore, should be attractive to potential clients. It should also showcase your skills in just one glance.
4. Create a good bio:
Note that your profile summary or bio serves as your selling point. Despite that, you should avoid bragging about your skills.
Aside from leaving an impression that you are full of yourself, your prospects might also doubt the truthfulness of the things indicated in your bio.
Instead of bragging, therefore, focus on showcasing your skills to your clients by informing them what you can do as well as how you can produce quick results.
5. Include your skills in your profile:
If possible, present your offered services in a bulleted list. That way, your potential client will have an easier time browsing on the list and learning what you are offering.
It will also let them know whether what they are looking for is part of your skillset.
By presenting your skillsets in bullet points, you can break up your freelancer profile description, thereby improving its readability for clients. They can, therefore, easily determine whether you are the right freelancer for their project.
6. Create a list of your work experiences and qualifications:
A lot of freelancing sites have profile sections where you can add your work experiences and qualifications. Make sure to add relevant and truthful information in these sections.
For example, you can add your completed modules during your studies. You may also include the strategies and skillsets you acquired from your studies in a bullet-point format.
Remember that your work experiences can sell your skills, too. This is the main reason why you have to put them in your profile.
Include relevant details regarding your few years of working experience in the specific field that you have chosen. Do that especially if you worked for a prestigious company.
Doing this will increase the value of your freelancing profile and boost your chances of getting shortlisted for certain jobs.
7. Add a portfolio:
A portfolio is necessary because it can showcase what you can do better than your profile description. Set up a work portfolio in your profile to let your clients know your ability to deliver quality work.
Some clients assess the ability of a freelancer by letting them undergo a test project. If you have a portfolio then you can assuage your potential clients’ fears, which may cause them to waive the test project.
8. Set a rate:
When setting up a freelancing profile, you need to have an idea about how much you will charge your potential clients.
Determine how much your skills are worth so you can include that in your profile. To set a reasonable price for your services, do some research about the average rate per hour in your chosen niche.
Avoid selling yourself too short if you are still a beginner. However, your price should not also be too high that it will only draw clients away. What you should do is to set a price, which perfectly matches your skills and experience.
An inexperienced freelancer writer, for instance, should not charge more than $50 per hour as this might only cause him/her to receive little to zero offers.
9. Connect your social media accounts:
You need to show your prospects that you have a strong online presence. It is because a freelancer’s online presence is essential in the industry.
Aside from providing your potential clients with some idea about who you are, your personality, and what your skillsets are, it also serves as proof of your work experiences.
It also helps your chosen freelancing platform know more about your interests. With that, you can expect more narrowed job searches as these are taken from the information indicated in your online footprint.
Once you have successfully created a professional freelancing profile, you have to commit to updating it frequently. Note that frequent updates in your profile are necessary to stay competitive in the industry. Get rid of irrelevant samples and skills from your profile.
Note that you are in a fast-paced industry, so you need to be updated with the trends and learn everything that you can about working online and competing with other professional freelancers. You should regularly update your portfolio by incorporating new and innovative ideas designed to showcase your uniqueness and flexibility.