According to research, the first page of search results receives ninety-five percent of online traffic. The succeeding pages only receive five percent.
With this being said, it only makes sense to employ every technique available to help your website increase its popularity. Likewise, you should avoid getting penalized or blacklisted.
Search engine optimization (SEO) is a vital part of online marketing.
It is also necessary if you want to improve your ranking on the search engines.
However, there are strict rules that you have to follow. Google, for instance, uses algorithms to filter and penalize spam and dangerous links.
If you do not want to be de-indexed by Google, you should ensure that your website has a clean link profile.
A study done by BrightEdge has shown that organic search yields fifty-one percent of B2C and B2B website visitors.
Organic search has been found to be the biggest source of revenue for all industries, except entertainment and media.
This article would give you instructions on how to achieve that as well as increase your rankings.
Take note that dedication, resourcefulness, creativity, and persistence are crucial for SEO success. Do your research well and avoid cheating the search engines.
Google, in particular, constantly changes its algorithm to catch unnatural activities.
A Good Link Profile
Since 2013, social signals were no longer factored into Google’s search algorithm. Nevertheless, link profiles are still very important today.
A good link profile does not have any spammy links. Instead, it has plenty of high authority links. Then again, you should also be concerned about branded anchor texts.
Breaking down the level of importance of the elements that affect website ranking gives you the following link profile, quality of backlinks, anchor text, and diversity.
The link profile is the most vital factor of a website ranking. The quality of backlinks is the most vital part of a link profile. The anchor text is the most vital aspect of backlinks. The diversity is the most vital quality of anchor text.
Search engines, such as Google, expect to see branded anchor texts in link profiles. A branded anchor text shows the brand name of a company.
Say, your company is named Silicon Valley Electronics and you offer a wide range of electronic devices. Your branded anchor can be Silicon Valley Electronics. This would then point towards your URL.
In addition, a branded anchor may be combined or diluted with keywords. If it is diluted, it can show “The company, named Silicon Valley Electronics, or SVE, is the leading provider of electronics.”
If it is combined with keywords, it can show “One device, Silicon Valley Electronics’ mobile car alarm system, is very affordable.”
Good link profiles may have a huge percentage of these anchors. There are also instances in which such percentage may be as high as twenty percent of the total anchor texts with no damage being done to the link profile of the website.
The Google Ranking Algorithm
John Mueller and Gary Illyes, executives at Google, confirm the constant change in the search engine’s algorithm.
It undergoes five hundred to six hundred changes every year.
Forty percent of marketers claim that these constant changes in search algorithms make it more difficult for them to succeed in SEO.
Nobody really knows everything about Google’s algorithm.
Nonetheless, there are strategies you can use to help you get the best odds.
For instance, you can check out algorithm updates from Mobile-friendly Update, Pigeon, Penguin, Panda, Phantom, and Hummingbird.
These resources can help you stay on the right track so that you can successfully boost your rankings.
The Website Profile
In general, a website’s profile contains the following: type of links used, timeline in which such links were included in the website, and words used for anchoring links.
Every component is essential in determining the quality of the link profile. These components also trigger penalties from Google if they are not managed properly.
In order to evaluate the link profile of your website, you have to find out how many links it has as well as how much value these links pass.
As much as possible, you should just look at the proportions instead of analyzing the backlinks one by one.
Here are the things that you need to do:
Check out how many backlinks and linking root domains (LRDs) are there:
Some people think that it is ideal to have a lot of backlinks in a website. However, it is actually more important to determine how many LRDs a website has.
Having thousands of backlinks from two domains, for instance, may look deceiving. Hence, you should refrain from solely focusing on raw metrics. Make sure that you correlate them too.
Compare backlinks with LRDs:
See how many backlinks by source, such as blogs, directories, and forums, there are.
Determine backlinks distribution by authority:
In natural link profiles, the links that come from domains with high authority are usually fewer than those that come from domains with low or medium authority.
Nevertheless, the distribution of backlinks by authority must still be proportional.
Determine links distribution by authority:
Keep in mind that link profiles with mostly low authority links are considered to be low quality by Google. They are also often penalized.
Check the distribution of anchor texts:
Aside from the raw number of backlinks, you should also look at the connection between the metrics.
When you look at the ratio between the branded links and the exact match links, for instance, you can see if the link profile is overly optimized.
How to Have a Steady Website Backlink Profile
The following tips can help you achieve your goals in building a clean link profile and boosting rankings:
Begin with the best at all times:
At first, you may be inclined to go to the easy links because they can pile up and boost your ranking. However, this is not the best option.
Take note that quality is more important than quantity. Do not choose shortcuts.
Instead, you should be patient throughout the entire process to achieve the best results and avoid getting penalized.
Stay calm and patient:
Waiting for a long time can be frustrating. However, patience is necessary if you want to build links for your website.
If you try to build a massive amount of links in a short period of time, Google will find out and you will be penalized.
Unnatural link behaviors are considered as suspicious activities and should be avoided.
Just like everything that matters, link building takes time. You have to do it consistently and gradually.
Avoid any disproportions:
Do not focus on just one method. Explore every available option you have when you build links.
If you focus on one method alone, Google will consider your behavior unnatural, manipulative, and suspicious.
Thus, you may be penalized.
For instance, guest blogging may seem safe and natural. However, if you do it too often, you may get in trouble.
Learn to use Hummingbird:
The most recent updates on Google Hummingbird may not have a direct impact on link building techniques.
Nonetheless, they can still have significant results. In fact, they can change the methodology for learning the connection between websites and topics.
This is really helpful in terms of co-citations in link building.
See to it that you only get backlinks that are relevant to your topics.
At present, link building is no longer considered to be aggressive. There are a variety of techniques that you can use.
Always remember that any technique you use may be seen as unnatural or suspicious if you do not use it moderately.
Thus, you have to be patient and gradual with your process. Over time, your efforts will bear excellent results.