MailJet Review 2020: Are They Good? Features, Pros & Cons

MailJet Review

The world of today is highly interconnected – and with it, comes various things that you are supposed to implement if you want to run a successful business or blog.

Among them is creating a website and finding a good host to take care of your website space needs, but another is crafting an email list – since it helps you achieve better and more efficient marketing tactics.

There are numerous email service providers in the hosting space today, and it can be challenging to choose one that suits your needs.

After all, they all seem to offer the same services or have similar pricing structures – but, there is always something for you.

In this review, we tackle one of these providers, by doing a MailJet review.

By the end of this article, you will have a better idea of what the platform offers, whether it suits your needs, and the pricing tiers – all which are very important to help you make a wise choice.

What is MailJet?

This is an email marketing software that uses cloud-based technology and helps you to track, send and deliver transactional emails.

With its beginnings going back to 2010 in France and now under Mailgun, the company is now used by many marketing teams to send their transactional and campaign emails.

In recent weeks, they added a multi-user collaboration feature, which both developers and marketers can use in real-time to work on one email simultaneously. This has led to an increase in the popularity of their platform – and it even serves customers in more than 150 countries.

This service will work for you if integrations are very important to you, or you are looking for a platform to help you collaborate with other team members when it comes to marketing activities.

It can help you work on marketing even if you do not have the technical skills to do so, such as when you are a developer.

However, it will not be a good choice if you are looking for advanced features since its budget-friendliness limits what it offers.

Email solutions that MailJet offers

The platform has 4 packages and it uses the number of emails you send as a basis of payment. They are:

Free

The benefits you get under this package are:

  • Unlimited contacts
  • Advanced statistics
  • Webhooks, SMTP relay, APIs
  • Advanced email editor
  • Online customer support (email only)
  • Free sub-accounts
  • No MailJet logo in your mails

Basic

  • Segmentation of contact lists
  • Multi-user collaborations
  • A/B testing
  • Marketing automation

Premium & Enterprise

  • Strong infrastructure
  • Service level agreement
  • Very reliable deliverability
  • Custom migration and onboarding
  • Provision of a dedicated customer success manager
  • Inbox preview
  • Custom numbers of users
  • Advanced permissions
  • Integration and deliverability experts

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    Quick facts on their Pricing

    The pricing of MailJet begins at $8.69 a month, although they have a free version available. Their packages are quite flexible and include Enterprise, Premium, and Basic packages.

    The basis of their pricing fee is the number of emails you send per month, and they bill all the paid tiers on an annual basis rather than monthly.

    Note that the free version has some limitations – as expected of a free package – but it can still do the job well for you; especially if your website does not have a big email list, such as for a startup company.

    Here are the pricing tiers:

    • Free

    Their free plan is forever, and you can choose to upgrade it later when you wish to. It allows you to send a monthly maximum of 6,000 emails, along with a daily limit of 200 emails – which makes it great for smaller businesses.

    It also allows you to store unlimited contacts, Webhooks, SMTP Relay, APIs, as well as using the platform’s ‘Statistics’ and ‘Advanced Email Editor’ features.

    • Basic

    The monthly payment is $8.69 and allows you to send a monthly limit of 30,000 emails. You will get access to all the core features, such as APIs, analytics, email editor, and so on.

    There is also no limit on your daily emails, and you get access to both customer support and the option to remove or include Mailjet’s logo in your emails.

    • Premium

    It starts at a monthly fee of $18.86, and you will get all the benefits as the previous two plans. In addition, you will access marketing automation, A/B testing, segmentation, and multi-user collaborations.

    • Enterprise

    The cost here is customized to meet your needs, which are beyond the previous three. It will work for you if you send a high volume of emails (more than 900,000 per month).

    You will access all the benefits above – in addition to a dedicated account manager, advanced permissions, service level agreement, and custom numbers of users, inbox previews, migration, and custom onboarding.

    Important features to look out for

    Because all hosting companies have different objectives, they will cater to different needs – therefore, it is not possible to find one that offers perfect software applications for all types of users.

    However, you should also check the features you want to look for in a hosting service – whether it is the financial element, the features each provider has, the size of companies it caters to, and so on.

    Making the best decision involves doing a lot of groundwork to cover all aspects thoroughly, and helps you to remove all platforms that do not meet your needs.

    While the platform does not have a variety of features that are unique to it, it still does an excellent job of making email marketing activities very simple, especially for a large volume sender.

    It also has a dedicated tab known as ‘Stats’, which you can use when you want to generate marketing reports and view a variety of email statistics.

    Below are some of the notable aspects you will get in the software:

    1. Communication in real-time

    Among the standout aspects of this email management platform is its dedicated area, which allow members in a team to collaborate and exchange messages on a variety of emails in real-time, all simultaneously.

    If you happen to work in remote teams, this feature is particularly helpful, because it allows you to be as efficient as possible on the job despite the limitations of different geographical locations.

    2. Email types

    Some of the emails you can generate on here are:

    • Classic newsletters (the Basic plan)
    • Easy A/B testing
    • Auto-responders
    • SMS (premium plan)
    • Transactional emails

    The automation available here seems more like a slightly advanced auto-responder, as there is not much difference to note.

    3. Subscription forms

    One advantage that we note in our MaiJet review is the attractive subscription form that is a part of their packages. Even if you may not have experience in design or technical skills, the platform still designs a beautiful form for you.

    These forms are quite important as well since they are great ways of capturing the contact information of your visitors, as well as promoting new services or products to them using your newsletters.

    4. Setting up of campaigns

    When you are in the midst of setting up an email campaign, you can select your preferred method among the Survey, Event, Email Automation, and Email options.

    If you are thinking of copying or revisiting a marketing campaign, you can make your job easier through viewing the ‘Recent’ tab or searching for campaigns by keywords or date.

    The platform even has an integrated marketing calendar, which makes it easy to schedule events based on holidays or upcoming events.

    When starting off on an email campaign, you can utilize a template to begin the job. MailJet makes it easy for you to create a template; you use their drag-and-drop editor that has a variety of options for layouts, as well as few restrictions.

    The editing tool, on the other hand, will allow you to change your text, thanks to its access to Google fonts, colors and images.

    If you want to, it is possible to add a teaser for your blog posts, as well as importing PDF files that change into interactive emails.

    In order to make things interesting, the platform also has a branded template builder that can grab your social media links, color scheme, and company logo, and use these in all your emails.

    If you want to store company assets such as videos and images, there is a media library you can use, such as images and other logos.

    The image library can store up to 2 GB of storage, and the maximum file size of 5 MB. The platform allows for access to stock photos as well, both paid and free, and the image editor will include text, filters, cropping, frames, and many more features.

    When you are satisfied with your newsletter, you can choose to send it immediately, or put a scheduled sending for later, like intervals of 5 minutes.

    If you want to send emails for anniversaries and birthdays or other occasions, you can send recurring emails, although there is no choice for sending messages on a monthly, weekly or daily basis, or sending messages using the recipient’s local time as a basis.

    5. Tracking campaigns

    When you send your newsletters, you can use the ‘Reporting’ tab to track their success. This dashboard will show you all the basics, which include bounces, opens, click-through, and unsubscribe requests.

    It also helps when you want to track your most-engaged subject lines, as well as opens on mobile devices versus desktop, which makes it similar to some other email management platforms.

    If you are unsure of how to navigate the system, the platform has a video tutorial that walks you through the whole process, what the reports mean, improving open rates and crafting subject lines.

    If you want to constantly monitor the performance of your newsletters, the mobile app comes in handy when you do not have access to a desktop.

    6. Personalization

    In order to connect more with the customer, the emails you send to them need to be as personal as possible to form a relationship with them.

    Fortunately, our MailJet review reveals that it is possible to do so, even without necessarily paying a high fee to access the feature.

    As long as you are a user of the service, it is easy to use or edit elements such as companies, names, images, and cities, as long as they fit your recipients the best way based on available information.

    As instance would be if you operate a travel agency website, and you need to send recommendations or personalized trip offers to your clients.

    If you want to send a series of emails to specific contacts instead of all your subscribers, it is also possible to do that as well. For instance, giving information on a day-to-day guideline on starting off with your service, or contacting them for follow-ups to future events.

    The only thing you need is segmenting your contacts into a variety of folders while matching them with automated series.

    Additionally, you can choose to add email flows, which will assist you to automate the emails that you are sending and help your contacts on their decision making.

    7. Segmentation and contact lists

    There are many sophisticated options to find on this platform, such as when you want to create multiple lists and organize your contacts into a variety of groups.

    You can also enter various details, such as interests, age, behavior, gender, and so on. This will ultimately help you to provide better personalization to your audiences.

    Our MailJet review shows that the platform constantly seeks to understand the opportunities and challenges that many marketers and businesses face when it comes to the world of digital operations.

    For instance, you might send out newsletters, but not everything will reach your clients – and some clients might not open the email at all, choosing to mark it as spam instead.

    These challenges make segmentation features very important since they will help in improving relationships with customers as well as faster deliveries.

    You can also refine the selections, using behavior and contact field as criteria. This is only limited to the opens and clicks though, so you cannot be specific about what the customer clicked or opened. If you happen to unsubscribe someone, this will be a universal result for all their clicks.

    Part of the features of their segmentation is the addition of campaign comparisons, and the data this generates is quite helpful when you want to create campaigns or improve on past ones.

    MaiilJet gives you plenty of insights that you can use, in order to see past performance of your emails as well as making future forecasts.

    At the end of the day, all this information assists in making smart goals, and work hard to achieve them. An instance would be using the campaign comparison feature to know the contacts that view your emails more often or those that have higher clicks.

    You can also see the elements of your campaigns that drew in more clicks and views, such as call-to-actions, tag lines, or banners.

    8. Increasing your email lists

    If you are just starting out creating a list and are struggling to get a sizeable number of contacts, here are some pointers to help you do so:

    • Adding forms to your blog –

    This is a very strategic way of growing your email list, and they are very important when you want to grow a dedicated base of customers as well.

    Ensure that you have a form on your website’s front page, as well as the bottom of your blog posts so that people always know they can sign up for your email lists.

    Feel free to play around with wording and offers, and see which ones work the best for you in getting people to sign up.

    • Do content upgrades regularly –

    If you have been blogging for some time, for instance, you probably have a blog post that did very well – maybe people liked it, it got a good readership, and high numbers of shares.

    If this is the case, consider turning it into a checklist or guide, and send it to people who are new subscribers to your email list.

    For instance, if the best performing post was on meal planning, then consider making a meal planning calendar and send it to new sign-ups.

    • Pitch guest posts –

    This is an excellent method of increasing your audience, as it allows you to reach out.

    In fact, you can ask other bloggers for permission to tell their audience about your website or blog, and encourage them to sign up.

    • Running giveaways –

    This can apply to business websites as well, as it is a great way to give back to your subscribers and encourage more to sign up.

    You can also inform them to follow you on your social media accounts and get more information.

    • Doing some marketing –

    Consider doing extra ads on social media platforms, which will attract a greater audience and encourage them to sign up.

    You can also use podcasts as a chance to market yourself through joining guest podcasts and becoming an expert source to land opportunities for posting information on major publications and sites.

    Whatever method you use, be sure to tell your audiences that you have an email list, and they should consider signing up.

    Customer contacts and support

    Regardless of the uptime, you will get from a web hosting provider, there are some times when something might happen and it interferes with the system – for instance, disk crashing of servers.

    It is therefore important to choose a web server that handles issues efficiently and has a working mechanism for communicating with its customers.

    There is a major drawback we note in our MailJet review – the customer support you receive is entirely dependent on your pricing plan.

    While the platform goes a long way to give support to its customers on a 24/7 basis (except for free users), this will only include email support.

    If you want to get their live chat or phone support, you will need to either be a Premium or Enterprise plan user, specifically Silver Premium (sends 150,000 emails monthly) and above that.

    However, this is offset by the educational videos you can find on the platform’s website, which are all informative and help to answer common queries you may have.

    In case you need more information about a topic, they do have a blog that is updated weekly. This covers various subjects such as email templates, software updates, email coding, and email marketing, among other options.

    Other than that, they also have a comprehensive knowledgebase and FAQ section – it has answers to the most common questions on the platform.

    If you are a web developer, you will also be happy to know that they have a community forum to cater to your needs, and it is quite active and moderated by the customer service team.

    The platform is available in 5 languages – Spanish, Italian (though this is not available in the knowledgebase), English, French, and German.

    Pros & Cons

    Pros

    • Allows for multi-user collaboration activities
    • Very flexible pricing compared to other email marketing platforms
    • Easy to use
    • They deliver their solutions well

    Cons

    • The conditions for segmentation are quite limited
    • The list management feature is not as friendly as it should become
    • Conditions for automation are quite limited

    Final thoughts

    Other than the unique collaboration feature, the platform also offers transactional email packages, automation, A/B testing, and SMS integration, which are all pain-free and easy to use.

    They use a host of integrations as well, and it also includes a widget editor that will allow you to make and embed them on your website home page.

    At the end of the day, our MailJet review reveals that it will work for you if integrations are very important to you, or you are looking for a platform to help you collaborate with other team members when it comes to marketing activities.

    It can help you work on marketing even if you do not have the technical skills to do so, such as when you are a developer.

    However, it will not be a good choice if you are looking for advanced features since its budget-friendliness limits what it offers.

    MailJet Expert Rating:
    • Features
    • Ease Of Use
    • Price/Value
    • Deliverability
    • Reliability & Support
    4.7
    User Reviews 0 (0 reviews)
    MailJet Review

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