The modern age is the age of digitization.
With money transfer transforming into binary actions and products can be ordered online, there is loathe for the conventional marketing strategies that once have been the major conduit.
However, many people intrigued with digital marketing solutions are unaware of the fact on how to utilize it completely.
There are many aspects of digital marketing which is new to all of us. Some of which are known terms called as the direct marketing and e-mail marketing. But there is another facet of digital marketing which is called Affiliate newsletter.
Many consider Affiliate marketing as a marketing channel strategy which runs simultaneously alongside the other channels like content marketing or e-mail marketing.
As the name suggests, an affiliate is a channel partner on the internet to help you sell your products and services to the customers. They act as a conduit between a seller and a buyer.
Moreover, they are also considered as the face of the organization on a digital platform. Now, an effective communication with them is a key point to enhance the conversion and catalyze the potential buyers into direct consumers.
But, how can it be done?
What should be the actions to build a strong relationship with the affiliates? Well, the answer to these questions is your affiliate newsletter.
Overview of Affiliate newsletter
Affiliate newsletter is the element of affiliate marketing. Affiliate marketing is a holistic approach to building strong and long-term relationships with the channel partners to push the product to your end users.
Most of the digital organizations find their way into the market through these affiliates. But, there are certain things that you must consider while trying to make a strong impact on the digital economy with your partners. So, how do you do it?
One of the most common techniques is to know your affiliates know about your product and services beforehand. This is mainly done through affiliate newsletters and e-mail newsletter.
The content should be newsworthy and relevant. The newsletter is efficient when the content is timely and action-oriented.
There are standard practices around the globe regarding sending a newsletter to your partners but you can also devise your own strategies.
Most of the organization prefer weekly newsletter to let their affiliates know about the current affairs of the organization, financial status, product innovation, and service orientation.
The newsletter may also contain a sales report, diversification, and expansion strategies. But you must also be concerned with the over-usage of the newsletter that might bring discontent.
The affiliate newsletter can also be integrated with social media and blogs which will provide you with a forum to discuss your product and reviews that brings a sense of belonging as well as unity among the consumers and affiliates.
But, there are many organizations which are not aware of the elements that should be really included in the newsletter to make it concise yet effective.
Elements of affiliate newsletter
Based on extensive research and discussions, we have found that the following elements should always be a part of the newsletter.
Having too less in your newsletter can bring a sense of deprivation and anonymity whereas too much in your newsletter makes it boring and difficult to understand.
- Product-related buzz:
Word of mouth is the most powerful tool in both conventional and digital space. Having some positive feedback and reviews from customers on Amazon and Yelp can yield internet credits and help you to reach your customers on the platform.
So, the primary task is to find people who appreciate your products. Create a buzz on the video-streaming apps especially YouTube.
Find influencers who have a large number of followers on their digital media to spread the word. Adding these to your newsletters help to build trust among the affiliates.
- Instructional videos:
Another way of educating the society about your product and/or services is to help the consumers in using them.
The videos require minimum tools to engage you in creating ergonomic, useful, and reliable videos.
Create a short clipping showing the uses of your product and how it is going to help the consumers ease their daily life. Show properly as people tend to buy products which they have seen in action.
- Product history:
It is a useful tactic to include the product history in your newsletter as the consumers will get to know the product from ground level.
Answer questions as to how are the product manufactured, why have you thought of this product, and why do people need it in the first place. It amazes people to know about the story behind your invention.
A tip for the element is to keep the story on a personal note which makes it more effective while selling.
- Upcoming additions:
Products undergo change every now and then based on technological improvement or consumer preferences. Obviously, you would not want your consumers to remain in the darkness as to what improvements were made.
So, you can add this element to the affiliate newsletter.
This section focuses more on the value that it creates while undergoing a change and whether it complies with the law and if it is safe to use both for the person and the environment.
Unlike other features which are basically a form of personal selling, the newsfeed section gives attention to the value that can be derived.
- The FAQ and social media sharing buttons:
the ultimate section which should be at the foot of the newsletter is a crisp section of frequently asked questions. It will clear concerns about your product and the customers get a chance to check out helpful tips.
There is a famous framework known as the “Buyer-Seller dyad” where the consumers prefer to buy a product when they find similarities among each other. The present-day customer is inquisitive and informative.
So, when you provide them with better and quality information, it is likely that you can convert the prospects into repeated buyers which are also known as the sales development processes.
The newsletter also acts as a source of information to the existing customers and channel partners to help build a mutual trust and strong relation under the ambit of sales maintenance.