Driving traffic to your website is not just about promoting your content with captivating headlines but more about optimizing that headline for search engines.
The titles you use should be the flower that brings in the bees, the magnet that pulls in readers even out of your small target audience.
For this, your titles should have specific ingredients, spices that add flavor to search engines.
A search engine bot should analyze billions of web pages and pull out one of your articles because it has the juice – words that the person searching for information typed into the search box.
We are talking about using the right keywords as well as SEO header tags. These are the two elements that will prevent your blog posts from getting lost in the web.
Even with detailed, interesting, and helpful content, you cannot get comments, likes or shares if your titles are bland and boring.
Great and catchy titles turn things around by boosting your social shares, website traffic, and eventually leads and sales.
But, how do you do it having failed before? How do you write SEO-friendly titles for your blog posts?
Keywords are, according to Backlinko’s Brian Dean, the compass for your SEO campaigns.
Keywords guide your steps while analyzing whether you are making any progress.
These words will help you figure out the fears, thoughts, pains, and the desires of your target market.
This means keyword research is invaluable.
Through keyword research, you’ll learn what search engines are looking for (Google’s RankBrain is looking for the meaning of the words you use to determine web pages on top of the SERPs), and you will also understand your customers.
Since keyword research is a time-consuming process, we will summarize it in three steps:
Coming up with potential keywords and using Google’s Search Suggestions
Plugging in the keywords into the Google Keyword Planner tool (also KeywordSpy, Moz Analytics’ Keyword Analysis Tool, or UberSuggest, etc.)
Picking the right keyword.
Following these three steps, you will have the most relevant keywords.
If the keyword appears on your post’s title, in the first paragraph, meta description, and a few other areas in your article, the chances of your article appearing on top of search engine result pages will increase.
While using keywords in the title is critical, you also need to use the keywords in the right way.
This means avoiding keyword stuffing and irrelevant keywords. Don’t forget to use the keyword you are using in the article.
Keep the title short and unique
A long title, though interesting, will easily get lost in other indexed pages.
You want to keep your titles short, interesting, unique, and with the right/ target keyword.
Keep the title to a minimum of 55 characters. Google cuts out articles with titles longer than 55 characters.
Copy Google AdWords Ads
A compelling title equals more clicks which in turn results in a higher ranking on Google.
Google AdWords Ads are a great resource because of the competitive keywords used.
The keywords result from hundreds of split tests which will maximize clicks.
So, you will be using copies from the ads to turn your headlines and titles into click magnets.
If all else fail, use numbers. Numbers are a powerful currency in the SEO world and will increase your title’s and content’s visibility.
Numbers and prefix-suffix will increase CTR for your title.
Numbers optimize and transform titles making them more engaging.
Using Title Tags PowerUps
Powerups are just that, powerful words that boost your blog posts. Using powerups increases clicks to your site in SERPs, boosting traffic.
Think of the words Guide, Awesome, Proven, How-To, Fast, New, Research, Amazing, Results, or Step-by-Step.
These words deliver an extra punch to your titles and make them more appealing and compelling.
Note that these words are also emotion-driven.
Before someone seated next to you asks something, they first ask Google and if you don’t know the answer to the question asked, then you will ask them to Ask Google.
Well, think this way for your blog posts.
Since your blog posts are providing information, use trigger words for people to find you. Trigger words include Why, How, or What.
Other strategies include
- Using the active voice
- Using headline generators
- Keep the titles relevant
Used correctly, these tips will result in an increase in traffic to your blog. The best part is that you don’t have to spend anything.