Running a blog and having a huge fan base is cool, but earning from the platform is what makes the creative process worth the sleepless nights.
While you could earn from writing sponsored content or review blogs, that often takes a bit of time – you need to have a huge readership to earn from sponsors, a high domain authority, and relevance in the market.
So, as you build on these elements that could make you the most sought-after blog by marketers and advertisers, why not create space and earn from running ads within the blog?
All you need is a Google AdSense account, and you could be on your way to being one of the top bloggers earning from this Google platform.
Google AdSense is a leading affiliate program:
It’s popularity results from its ease of use through the easy-to-manage dashboard, simple payment signup process, ads optimization processes, and the ease of account approvals.
It also comes with fewer restrictions, it boasts a robust reporting system, and its monetization applies globally.
All you have to do is to create space for your ad and have the highest paying ad running on your blog, then get paid.
But, before we look at how you get paid by this affiliate program, how does Google AdSense work?
With Google AdSense, you earn when a visitor clicks on a Google Ad placed on your website or blog. You earn on a Pay-Per-Click basis.
After signing up, you will be required to use the HTML code received for display of the ad on at a specific place on the website or blog.
Google will then take up the role of posting ads to the selected areas of the website, based on the kind of content you publish.
The AdSense ads do not have a minimum daily budget, and the rates are highly variable.
In India, the average rates will range from Rs. 100 to up to Rs. 150 per action, click, or per 1000 impressions.
This range is also affected by the bidding range when bidding, the objective of the ad, and even the specific daily budget by advertisers.
This also means that the ads could cost as high or as low as an advertiser pleases.
Getting paid by Google AdSense in India
If you are new in the blogging and Google AdSense scene in India, you shouldn’t worry about the payment options.
To simplify processing of payments worldwide, Google AdSense pays through EFT (Electronic Funds Transfer), Western Union Quick Cash, and also through cheque.
However, in India and other countries that face spamming issues, Google AdSense will convert your earnings into your respective currency, in this case, INR before making payment.
Should you opt for a cheque payment, you will be required to wait for at least 20 days for your payment which will be sent to you through the Blue Dart Services.
Note that even after the cheque gets to India, it has to go through a clearance process which lasts a few days. It will take up to 15 days for your cheque to clear.
Considering the time, it takes for cheques to clear, most people prefer getting paid via EFT, unless they have problems with wire transfers.
Better known as wire transfers, EFT took effect in 2014 meaning that before 2014, payments were only processed via cheque. The beauty of EFTs lies in the speediness of the transactions.
With wire transfers, you receive your payment directly into your bank account in 2 or 3 days.
To receive your Google AdSense payment via EFT, you are required to add the wire transfer payment option into your account.
Also, you have to input your bank account details into your AdSense account.
To do this, log in to your AdSense account. Under the settings tab, select the payment button and then click on your payment settings. You will be given a form which you need to populate with your personal details.
The important fields include the Account Holder’s Name, the Bank Name, IFSC code of your bank, and the Swift-BIC code.
If you don’t have a Swift-BIC code for your bank branch, you can use the code of another branch of your bank. Ensure that all the details you enter are accurate.
Besides being fast, you might also prefer EFTs to cheques because you are allowed to hold funds in the account for up to 12 months.
Your payment will be transferred to your account on the 3rd of every month if you choose the monthly payment option.
Looking at these two payment options, it makes sense to see a very small percentage of Google AdSense users waiting for their cheques to clear.
When do you get paid?
Those cents will trickle in slowly, but with ads strategically and sparsely placed, you will start earning once your account records at least $100.
So, you shouldn’t expect your payment to be released if you’ve only earned $90. Basically, you accrue your estimated earnings over the course of a month, and your payment is finalized at the beginning of the next month.
The earnings will be posted on the Transactions page
Also worth noting is the fact that Google AdSense counts all your earnings every 3rd day of the month. What this means is that any payment after the third day of the month is rolled over to the next month.
Note: you are required to verify your address when you hit the $10 mark. For this, Google AdSense will send you a PIN code to your location within 30 days.
You will receive a notification from Google on the AdSense dashboard. Once you get the PIN, you’ll have to enter it. Google will not dispatch any payment before you verify your address.
Wire transfers triumph cheques because they are fast, efficient, and convenient with short processing times, not to mention the fact that you can hold funds in the account for as long as a year.